Quebec Health Ministry: Snowman

You have too much to lose.
Gambling: Help and Referral.

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Simon Touzin
Copywriter: Luc Du Sault
Illustrators: Marc Rivest, Simon Touzin
Photographer: Marc Couture
Published: February 2010


Guest's picture

Do you American's spell lose with two 'o' or what? Please tell me this is so...

Cheerriiee's picture
952 pencils

just one!

Boxey's picture
8885 pencils

Love the idea and the execution. Disappointed that you misspelled "lose."

jamesrothenburg's picture
554 pencils

This would've been translated from the original french. That's a bad typo though.

Guest's picture

Loose... omg

CommandZ's picture
2486 pencils

Typo aside this is a really nice idea.

Guest's picture

Good idea.

Guest's picture

Again, the typo isn't in the ad. And we Quebecers don't consider ourselves "Americans," we're actually "Canadians." Learn some geography.

FYI, the ad more literally translates to "you have a lot to lose"

Guest's picture

I like the idea. Compelling and simple.

Anonymous Author's picture
Anonymous Author
1541 pencils

Pretty sure I'm missing something... Why the surrealism? Why the snow-poker?

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

i'm with you on that. i get the betting on families part... but why this snow stuff? confuses things for me.

sxhizo's picture
38 pencils

This is actually a simple idea tastefully executed. They could've placed the family on an actual gambling table but that would be too literal and forced. The snow makes it subtler; you're losing not just your family, you're losing the experience of having one.

durand_o's picture
13 pencils

They should have used two cards since it's the largest played card game and probably the most addicting, and why are the cards flipped upside down? For a better execution they should have left the cards flipped over.

Guest's picture

I don't know if there is any mistake in french, but the ad itself is quite good.

Guest's picture

OMG - four of a kind!!

thedesignaddict's picture
5415 pencils

The ad ran in French - not English. The spelling error in the English translation is hardly relevant.

I like the idea. Execution is a little rough though.

Boxey's picture
8885 pencils

It's relevant because they first posted it to this site in English, not French. We were commenting on the version we were given.

morse's picture
16547 pencils

Oh, so nice as an idea and the art.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Anne's picture
508 pencils

I got it instantly when I saw it. Good job.

Roger Keynes's picture
Roger Keynes
5498 pencils

Like it, eh.

The Jobless Writer
Will Think for Salary

andyStock's picture
666 pencils

Nice idea.

TiltedChairCreative's picture
513 pencils

Good God, awesome.

Dzsoi's picture
6440 pencils

Other is better, as there is not only family, but car too, which is another sensitive issue - for some it's more important than children...

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