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Snowman

Agency: 
Published/Aired: 
February 2010
11640
Description: 

Print advertisment created by Lg2, Canada for Quebec Health Ministry, within the category: Public Interest, NGO.

You have too much to lose.
Gambling: Help and Referral.

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Simon Touzin
Copywriter: Luc Du Sault
Illustrators: Marc Rivest, Simon Touzin
Photographer: Marc Couture

Comments (23)

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Highest Rated

durand_o's picture
durand_o
Activity Score 13

They should have used two cards since it's the largest played card game and probably the most addicting, and why are the cards flipped upside down? For a better execution they should have left the cards flipped over.

Guest's picture
Guest

Do you American's spell lose with two 'o' or what? Please tell me this is so...

Cheerriiee's picture
Cheerriiee
Activity Score 952

just one!

Boxey's picture
Boxey
Activity Score 8881

Love the idea and the execution. Disappointed that you misspelled "lose."

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

This would've been translated from the original french. That's a bad typo though.

Guest's picture
Guest

Loose... omg

CommandZ's picture
CommandZ
Activity Score 2498

Typo aside this is a really nice idea.

Guest's picture
Guest

Good idea.

Guest's picture
Guest

Again, the typo isn't in the ad. And we Quebecers don't consider ourselves "Americans," we're actually "Canadians." Learn some geography.

FYI, the ad more literally translates to "you have a lot to lose"

Guest's picture
Guest

I like the idea. Compelling and simple.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Pretty sure I'm missing something... Why the surrealism? Why the snow-poker?

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

i'm with you on that. i get the betting on families part... but why this snow stuff? confuses things for me.

sxhizo's picture
sxhizo
Activity Score 38

This is actually a simple idea tastefully executed. They could've placed the family on an actual gambling table but that would be too literal and forced. The snow makes it subtler; you're losing not just your family, you're losing the experience of having one.

durand_o's picture
durand_o
Activity Score 13

They should have used two cards since it's the largest played card game and probably the most addicting, and why are the cards flipped upside down? For a better execution they should have left the cards flipped over.

Guest's picture
Guest

I don't know if there is any mistake in french, but the ad itself is quite good.

Guest's picture
Guest

OMG - four of a kind!!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The ad ran in French - not English. The spelling error in the English translation is hardly relevant.

I like the idea. Execution is a little rough though.

Boxey's picture
Boxey
Activity Score 8881

It's relevant because they first posted it to this site in English, not French. We were commenting on the version we were given.

morse's picture
morse
Activity Score 17830

Oh, so nice as an idea and the art.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Anne's picture
Anne
Activity Score 508

I got it instantly when I saw it. Good job.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Like it, eh.

The Jobless Writer
Will Think for Salary

andyStock's picture
andyStock
Activity Score 666

Nice idea.

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Good God, awesome.

Dzsoi's picture
Dzsoi
Activity Score 8490

Other is better, as there is not only family, but car too, which is another sensitive issue - for some it's more important than children...

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