Quebec Health Ministry: Parking

You have too much to lose.
Gambling: Help and Referral.

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Simon Touzin
Copywriter: Luc Du Sault
Illustrators: Marc Rivest, Simon Touzin
Photographer: Marc Couture

February 2010


HappyHour's picture
2381 pencils

I look at these and think now that's good solid adver....then I see the typo.

Guest's picture

Do you also judge the quality of a movie by the typo on the subtitles?

HappyHour's picture
2381 pencils

Nope, I'd judge the quality of the movie by a poorly written script, or a careless attention to detail resulting in continuity errors, etc.

bknowlden's picture
3647 pencils

Typo sucks, but these are rad.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Yeah this works better then the other I think. Solid ad :)

Guest's picture

do u spell "LOSE" as "LOOSE" in Quebec ?

sloppy4's picture
1494 pencils

betting your wife and kid on a pair of 10s? a flush, maybe. but not a pair of 10s. idiot.

andyStock's picture
666 pencils

The guy with the straight is going to be gutted!

Guest's picture

Whoever posted it made the typo. It's not the ad's fault. WTF are you guys upset about?

The ad translates more literally to "you have a lot to lose" rather than "too much to lose." That having been said, I like the fact that they only have things that matter (not sure about the car) in the center of the frame.

Leave it to the Quebec Government to tell you not to gamble but open up a few casinos and have thousands of VLT's across the province. But I digress...

Guest's picture

It shows clearly that gambling problems have a direct impact on families. Well done.

Anonymous Author's picture
Anonymous Author
1541 pencils

Right. Got it. Having cards in car park as opposed to wife and kids on a table trumped me for a bit there.
Makes it feel a little aloof lurking on the edges of her environment. If they were on a table it would be more immediate.
No? Ok... fair enough.

Write a wise saying and your name will live forever – Anonymous.

morse's picture
17103 pencils

Wow, I absolutely love this campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
5403 pencils

Great, clear idea.

This execution is better than the 'snowman' one.

Roger Keynes's picture
Roger Keynes
5498 pencils

Like it more, eh.

btw 'Lose' is correct in Aussie English'.

Loose = not tight, slack. ;)

The Jobless Writer
Will Think for Salary

Davosk's picture
4815 pencils

Don't worry about them, it's correct.

Guest's picture

Nice. Laudable.

Dzsoi's picture
8008 pencils

Fck typo, this is an elegant, good, clear concept.

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