Advertisement

Excessive Gambling, Boy

Agency: 
Published/Aired: 
January 2012
Description: 

How many moments are you willing to lose?

Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Marc Rivest
Photographers: Marc Couture, Benoit Camirand

Comments (12)

Log in or register to post comments

Highest Rated

skeMaMen's picture
skeMaMen
Activity Score 428

Why those two pictures are not cards also...?

>>> Designed to be signed...

Billybell's picture
Billybell
Activity Score 373

Very good

Adventurous's picture
Adventurous
Activity Score 8

Great! Simple and easy to understand, just not quite sure on the relevance of the 16 cards game...Anyone?

MikeYikes's picture
MikeYikes
Activity Score 117

Nicely done. Effective.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Soft.

The Jobless Writer
Will Think for Salary

simonds08's picture
simonds08
Activity Score 598

no immediately apparent. reminds me of that card game where you try to match similar cards. also, i can't read the text easily.

Tc4792's picture
Tc4792
Activity Score 33

I like it, I wish they had put the gambling part in the quote and I would have rated it higher.

FranCogMents's picture
FranCogMents
Activity Score 17

I like how they tie in the aspect of "seeing your kid grow up" as a consequence of gambling. The cards trigger the gambling aspect, but the layout of the cards don't necessarily connect a game to it that is done in gambling...I don't gamble so I don't know many games with cards laid out like that. Like someone previously mentioned, it reminds me of the "matching cards" game. If they chose a more explicit gambling game to portray, I think it would be more effective.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

nice. Also if it's just the game Memory...not so dangerous...

morse's picture
morse
Activity Score 17508

Not bad. I like the idea of unknown history.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 44681

Simple, but effective.,

rodrigo champ's picture
rodrigo champ
Activity Score 82

Cool

skeMaMen's picture
skeMaMen
Activity Score 428

Why those two pictures are not cards also...?

>>> Designed to be signed...

Advertisement