Quebec Health Ministry: Excessive Gambling, Boy

How many moments are you willing to lose?

Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Marc Rivest
Photographers: Marc Couture, Benoit Camirand

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12 comments

Billybell's picture
Billybell
373 pencils

Very good

Adventurous's picture
Adventurous
8 pencils

Great! Simple and easy to understand, just not quite sure on the relevance of the 16 cards game...Anyone?

MikeYikes's picture
MikeYikes
117 pencils

Nicely done. Effective.

Roger Keynes's picture
Roger Keynes
5497 pencils

Soft.

Will Think for Salary

simonds08's picture
simonds08
598 pencils

no immediately apparent. reminds me of that card game where you try to match similar cards. also, i can't read the text easily.

Tc4792's picture
Tc4792
33 pencils

I like it, I wish they had put the gambling part in the quote and I would have rated it higher.

FranCogMents's picture
FranCogMents
17 pencils

I like how they tie in the aspect of "seeing your kid grow up" as a consequence of gambling. The cards trigger the gambling aspect, but the layout of the cards don't necessarily connect a game to it that is done in gambling...I don't gamble so I don't know many games with cards laid out like that. Like someone previously mentioned, it reminds me of the "matching cards" game. If they chose a more explicit gambling game to portray, I think it would be more effective.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice. Also if it's just the game Memory...not so dangerous...

morse's picture
morse
15439 pencils

Not bad. I like the idea of unknown history.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
26308 pencils

Simple, but effective.,

rodrigo champ's picture
rodrigo champ
82 pencils

Cool

skeMaMen's picture
skeMaMen
426 pencils

Why those two pictures are not cards also...?

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