Quebec Health Ministry: Excessive Gambling, Boy

How many moments are you willing to lose?

Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Marc Rivest
Photographers: Marc Couture, Benoit Camirand


Billybell's picture
373 pencils

Very good

Adventurous's picture
8 pencils

Great! Simple and easy to understand, just not quite sure on the relevance of the 16 cards game...Anyone?

MikeYikes's picture
117 pencils

Nicely done. Effective.

Roger Keynes's picture
Roger Keynes
5498 pencils


The Jobless Writer
Will Think for Salary

simonds08's picture
598 pencils

no immediately apparent. reminds me of that card game where you try to match similar cards. also, i can't read the text easily.

Tc4792's picture
33 pencils

I like it, I wish they had put the gambling part in the quote and I would have rated it higher.

FranCogMents's picture
17 pencils

I like how they tie in the aspect of "seeing your kid grow up" as a consequence of gambling. The cards trigger the gambling aspect, but the layout of the cards don't necessarily connect a game to it that is done in gambling...I don't gamble so I don't know many games with cards laid out like that. Like someone previously mentioned, it reminds me of the "matching cards" game. If they chose a more explicit gambling game to portray, I think it would be more effective.

MicheleVirgilio's picture
2617 pencils

nice. Also if it's just the game Memory...not so dangerous...

morse's picture
16752 pencils

Not bad. I like the idea of unknown history.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
37411 pencils

Simple, but effective.,

rodrigo champ's picture
rodrigo champ
82 pencils


skeMaMen's picture
428 pencils

Why those two pictures are not cards also...?

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