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Quebec Health Ministry: Excessive Gambling, Boy

Quebec Health Ministry: Excessive Gambling, Boy
Your rating: None Average: 6.9 (50 votes)

How many moments are you willing to lose?

Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Marc Rivest
Photographers: Marc Couture, Benoit Camirand

12 Comments

Billybell's picture 326 pencils
9

Very good

Adventurous's picture 4 pencils

Great! Simple and easy to understand, just not quite sure on the relevance of the 16 cards game...Anyone?

MikeYikes's picture 117 pencils
8

Nicely done. Effective.

Roger Keynes's picture 4014 pencils
5

Soft.

Will Think for Salary

simonds08's picture 627 pencils

no immediately apparent. reminds me of that card game where you try to match similar cards. also, i can't read the text easily.

Tc4792's picture 33 pencils
7

I like it, I wish they had put the gambling part in the quote and I would have rated it higher.

FranCogMents's picture 17 pencils
6

I like how they tie in the aspect of "seeing your kid grow up" as a consequence of gambling. The cards trigger the gambling aspect, but the layout of the cards don't necessarily connect a game to it that is done in gambling...I don't gamble so I don't know many games with cards laid out like that. Like someone previously mentioned, it reminds me of the "matching cards" game. If they chose a more explicit gambling game to portray, I think it would be more effective.

MicheleVirgilio's picture 1727 pencils

nice. Also if it's just the game Memory...not so dangerous...

morse's picture 8322 pencils
6

Not bad. I like the idea of unknown history.

What hath God wrought

kleenex's picture 6226 pencils

Simple, but effective.,

rodrigo champ's picture 82 pencils
2

Cool

skeMaMen's picture 388 pencils

Why those two pictures are not cards also...?

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