How many moments are you willing to lose?
Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Marc Rivest
Photographers: Marc Couture, Benoit Camirand
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12 Comments
Very good
Great! Simple and easy to understand, just not quite sure on the relevance of the 16 cards game...Anyone?
Nicely done. Effective.
Soft.
Will Think for Salary
no immediately apparent. reminds me of that card game where you try to match similar cards. also, i can't read the text easily.
I like it, I wish they had put the gambling part in the quote and I would have rated it higher.
I like how they tie in the aspect of "seeing your kid grow up" as a consequence of gambling. The cards trigger the gambling aspect, but the layout of the cards don't necessarily connect a game to it that is done in gambling...I don't gamble so I don't know many games with cards laid out like that. Like someone previously mentioned, it reminds me of the "matching cards" game. If they chose a more explicit gambling game to portray, I think it would be more effective.
http://francogments.wordpress.com/
https://twitter.com/FranCogMents
nice. Also if it's just the game Memory...not so dangerous...
http://www.mandarinoadv.com
Not bad. I like the idea of unknown history.
What hath God wrought
Simple, but effective.,
Cool
Why those two pictures are not cards also...?
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