Quebec Automobile Insurance Society: Seatbelts, Red

Buckle up. Stay alive.

Advertising Agency: Lg2, Quebec, Canada
Creative Direction / Copywriting: Luc Du Sault
Art Direction: Jean Lafrenière
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artists: Marc Rivest, David Boivin

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33 comments

Temple's picture
Temple
9621 pencils

Nice to be surprised positively after hundreds of seat belt ideas. Congrats.

Nike Diesel's picture
Nike Diesel
13339 pencils

Here's an old one, one of my favorites from Norway, which is kinda similar but more heartfelt & personal IMO:

http://www.abcnyheter.no/files/imagecache/normal/2007-9/nfi_234_076482... (this photo is from 2004-05. Translation: Remember seatbelt)

pradeepkumar's picture
pradeepkumar
12 pencils

I LIKE THE IDEA. BUT A SMALL SUGGESTION WITH ALL DUE RESPECT TO THE CREATIVE. IF WE PUT 'TODAY' INSTEAD OF 'DATE OF DEATH' WON'T IT TRIGGER MORE CALL TO ACTION? PLS CHECK THE LINK

https://www.facebook.com/photo.php?fbid=4099221393801&set=a.1399857751...

traditionally modern.

Shawali's picture
Shawali
8385 pencils

Looks good, although security belt are also known to be the cause of many death in car accidents.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

brilliant!

Love creating ads..

kleenex's picture
kleenex
25556 pencils

Love it!!!

vagdz's picture
vagdz
245 pencils

Old school but original. Award winning.

sacrilegend's picture
sacrilegend
1726 pencils

Jesus, this is good.

DarkSide's picture
DarkSide
1068 pencils

Congrats!
"The force is strong with this one."

shahidali's picture
shahidali
4063 pencils

Awesome.

shahid

totoelloco's picture
totoelloco
71 pencils

Simple and clear... Good. 8 stars and a chocolate bar haha

somecopywriter's picture
somecopywriter
1088 pencils

Very, very clever idea. Nice and so, so simple.

hasalaka.th's picture
hasalaka.th
290 pencils

brilliant.

Bogott's picture
Bogott
222 pencils

Quite a different idea. Off the pompe.

manzanojp's picture
manzanojp
29 pencils

Brilliant

Knella's picture
Knella
147 pencils

simple and intelligent

Spanky's picture
Spanky
4895 pencils

Nice ad. But it's really more of a one-shot than a campaign. The other two don't add anything.

andylefty's picture
andylefty
4533 pencils

Smack bang amazing.

roccoman's picture
roccoman
13 pencils

I like the concept, at least I understood at first sight

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Simples. Grande ideia!

bate_palmas's picture
bate_palmas
1479 pencils

Nice and simple. But a little question: why would anyone have a t-shirt with his birth and death dates printed on it?

krautland's picture
krautland
3204 pencils

yes, yes and yes.

niniasufle's picture
niniasufle
407 pencils

very clever, and simple.

lezy's picture
lezy
377 pencils

simple
to the point
good insight

and the combination results in an
awsm advertisement...

metis's picture
metis
413 pencils

Great stuff

Bumper Sticker's picture
Bumper Sticker
41 pencils

like the idea

Loves roasted fish and flute

rastaparta's picture
rastaparta
158 pencils

GREAT campaign!!!!! congrats, Lg2!!!

pradeepkumar's picture
pradeepkumar
12 pencils

I LIKE THE IDEA. BUT A SMALL SUGGESTION WITH ALL DUE RESPECT TO THE CREATIVE. IF WE PUT 'TODAY' INSTEAD OF 'DATE OF DEATH' WON'T IT TRIGGER MORE CALL TO ACTION? PLS CHECK THE LINK

https://www.facebook.com/photo.php?fbid=4099221393801&set=a.1399857751...

traditionally modern.

Ziggiy's picture
Ziggiy
47 pencils

SIMPLE=AWESOME.
Nice

ZBZ

bingerham's picture
bingerham
10 pencils

Great. I got the idea from the thumbnail.

Devdesai411's picture
Devdesai411
18 pencils

Ad also shows that youngsters are among a majority that are involved in accidents. Dob is 1993 . Aimed at sensitising youngsters and i also like the choice of colour. Red is a bright hot colour, for danger and caution . Well thought out ad. Keep it up

Devdesai

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