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Seatbelts, Red

Agency: 
Published/Aired: 
August 2012
Description: 

Buckle up. Stay alive.

Advertising Agency: Lg2, Quebec, Canada
Creative Direction / Copywriting: Luc Du Sault
Art Direction: Jean Lafrenière
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artists: Marc Rivest, David Boivin

Comments (33)

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Highest Rated

Devdesai411's picture
Devdesai411
Activity Score 18

Ad also shows that youngsters are among a majority that are involved in accidents. Dob is 1993 . Aimed at sensitising youngsters and i also like the choice of colour. Red is a bright hot colour, for danger and caution . Well thought out ad. Keep it up

Devdesai

Temple's picture
Temple
Activity Score 11337

Nice to be surprised positively after hundreds of seat belt ideas. Congrats.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Here's an old one, one of my favorites from Norway, which is kinda similar but more heartfelt & personal IMO:

http://www.abcnyheter.no/files/imagecache/normal/2007-9/nfi_234_076482... (this photo is from 2004-05. Translation: Remember seatbelt)

pradeepkumar's picture
pradeepkumar
Activity Score 12

I LIKE THE IDEA. BUT A SMALL SUGGESTION WITH ALL DUE RESPECT TO THE CREATIVE. IF WE PUT 'TODAY' INSTEAD OF 'DATE OF DEATH' WON'T IT TRIGGER MORE CALL TO ACTION? PLS CHECK THE LINK

https://www.facebook.com/photo.php?fbid=4099221393801&set=a.1399857751...

traditionally modern.

Shawali's picture
Shawali
Activity Score 8442

Looks good, although security belt are also known to be the cause of many death in car accidents.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

brilliant!

Love creating ads..

kleenex's picture
kleenex
Activity Score 43337

Love it!!!

vagdz's picture
vagdz
Activity Score 261

Old school but original. Award winning.

sacrilegend's picture
sacrilegend
Activity Score 3384

Jesus, this is good.

DarkSide's picture
DarkSide
Activity Score 1066

Congrats!
"The force is strong with this one."

shahidali's picture
shahidali
Activity Score 4069

Awesome.

shahid

totoelloco's picture
totoelloco
Activity Score 71

Simple and clear... Good. 8 stars and a chocolate bar haha

somecopywriter's picture
somecopywriter
Activity Score 1113

Very, very clever idea. Nice and so, so simple.

hasalaka.th's picture
hasalaka.th
Activity Score 288

brilliant.

joelapompe's picture
joelapompe
Activity Score 3830
Bogott's picture
Bogott
Activity Score 242

Quite a different idea. Off the pompe.

manzanojp's picture
manzanojp
Activity Score 29

Brilliant

Knella's picture
Knella
Activity Score 150

simple and intelligent

Spanky's picture
Spanky
Activity Score 4899

Nice ad. But it's really more of a one-shot than a campaign. The other two don't add anything.

andylefty's picture
andylefty
Activity Score 4535

Smack bang amazing.

roccoman's picture
roccoman
Activity Score 13

I like the concept, at least I understood at first sight

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Simples. Grande ideia!

bate_palmas's picture
bate_palmas
Activity Score 1479

Nice and simple. But a little question: why would anyone have a t-shirt with his birth and death dates printed on it?

krautland's picture
krautland
Activity Score 3216

yes, yes and yes.

niniasufle's picture
niniasufle
Activity Score 407

very clever, and simple.

lezy's picture
lezy
Activity Score 377

simple
to the point
good insight

and the combination results in an
awsm advertisement...

metis's picture
metis
Activity Score 413

Great stuff

Bumper Sticker's picture
Bumper Sticker
Activity Score 41

like the idea

Loves roasted fish and flute

rastaparta's picture
rastaparta
Activity Score 158

GREAT campaign!!!!! congrats, Lg2!!!

pradeepkumar's picture
pradeepkumar
Activity Score 12

I LIKE THE IDEA. BUT A SMALL SUGGESTION WITH ALL DUE RESPECT TO THE CREATIVE. IF WE PUT 'TODAY' INSTEAD OF 'DATE OF DEATH' WON'T IT TRIGGER MORE CALL TO ACTION? PLS CHECK THE LINK

https://www.facebook.com/photo.php?fbid=4099221393801&set=a.1399857751...

traditionally modern.

Ziggiy's picture
Ziggiy
Activity Score 47

SIMPLE=AWESOME.
Nice

ZBZ

bingerham's picture
bingerham
Activity Score 10

Great. I got the idea from the thumbnail.

Devdesai411's picture
Devdesai411
Activity Score 18

Ad also shows that youngsters are among a majority that are involved in accidents. Dob is 1993 . Aimed at sensitising youngsters and i also like the choice of colour. Red is a bright hot colour, for danger and caution . Well thought out ad. Keep it up

Devdesai

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