Quebec Automobile Insurance Society: Seatbelts, Black

Quebec Automobile Insurance Society: Seatbelts, Black
Average: 8 (68 votes)

Buckle up. Stay alive.

Advertising Agency: Lg2, Quebec, Canada
Creative Direction / Copywriting: Luc Du Sault
Art Direction: Jean Lafrenière
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artists: Marc Rivest, David Boivin

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8 comments

thedesignaddict's picture
4857 pencils
thedesignaddictSaturday, August 25, 2012 - 10:03

So good. So simple. Award shows, here you come.

GrumpyArtDirector's picture
296 pencils
GrumpyArtDirectorSunday, August 26, 2012 - 14:30

Brilliant.

MinistryFilm's picture
404 pencils
MinistryFilmSunday, August 26, 2012 - 19:45

I like it. as another example here http://ministrypro.blogspot.com/2012/08/car-driving-school.html

http://ministryfilm.com/Ministry_Film/CreativeNews.html

joelapompe's picture
2991 pencils
joelapompeMonday, August 27, 2012 - 10:04

Remind me these :
http://www.joelapompe.net/2010/03/18/road-safety-scholz-friends-idea-c...
but good idea anyway

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

Bogott's picture
150 pencils
BogottMonday, August 27, 2012 - 21:42

Quite a different idea. Off the pompe.

Fernando Fernandes's picture
1372 pencils
Fernando FernandesTuesday, August 28, 2012 - 16:31

Simples. Grande ideia!

rastaparta's picture
102 pencils
rastapartaMonday, September 10, 2012 - 11:09

GREAT campaign!!!!! congrats, Lg2!!!

Shutupandance's picture
26 pencils
ShutupandanceMonday, October 15, 2012 - 20:10

brilliant!