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15 comments

twelve_noon's picture
twelve_noon
617 pencils

the idea is abit exaggerated (i mean if you have a weak heart a handful of quaker isn't gonna save you) but i have to admit that i admire the beautiful art direction and illustration.

brain123's picture
brain123
830 pencils

Totally agree... but somehow it works for me... Maybe I'm just in a good mood ;-)

copycomoelcopi's picture
copycomoelcopi
822 pencils

beatiful!

addyhoch10's picture
addyhoch10
2592 pencils

funny camapign and this one's the best of the bunch. gotta love that look on the kid's mask face

fractalrene's picture
fractalrene
1506 pencils

Kinda cute, straight to the point. Just on the copy, correct ´quacker´to Quaker.

shedwa's picture
shedwa
16 pencils

I like these, but I don't think they are right for Quaker. They are too morbid and would be better used on a more important brand/cause.

x-men's picture
x-men
340 pencils

I like it. I think it´s fine that Quaker presents in a relaxed and humorous way what they need to position: that is good for health/heart. whe you see the campaign you laugh but the message remains. clearly. why being so serious about it? entertainment sells.
Fuck sensacionalist advertising!

juliangray's picture
juliangray
989 pencils

100% agree.

novel's picture
novel
190 pencils

insightfull!!!

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

A E R O's picture
A E R O
24 pencils

Cool idea and execution but too dark & spooky for Quaker brand... you don't want to associate your brand with fear.

Get-a-Fix's picture
Get-a-Fix
351 pencils

This one is fantastic! Excellent art n da copy support is impeccable as well.

I am nt sure if da dog one is actually dat humorous as compared to da other 2 executions.

Beatboxer's picture
Beatboxer
1519 pencils

*suspiro*

Disco Munky's picture
Disco Munky
3900 pencils

Yeah this is awesome.

"eat quaker oats or die in front of your young child"

Awesome

These may look nice, but taste like ass.

4/10

Doin' it for the points

Stigset's picture
Stigset
1456 pencils

funny, but a bit dark

cezarcomz's picture
cezarcomz
5 pencils

Showing a dead person to talk about heart atack prevention. Are these people getting payed to do that? Is that humor? Or is that a search for a lion in Cannes? Not good for consummer, worse for festivals.

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