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Qianliekang Medicine: Pain

Qianliekang Medicine: Pain
Your rating: None Average: 7.5 (10 votes)

Peeing burns?

Advertising Agency: BBAD Advertising, Taiyuan, China
Creative Director: Billy Lu
Art Director/Photographer: Lu Yibin
Copywriters: Paul Wang, Annie Wu
Published: February 2005

35 Comments

DDBill's picture 120 pencils

好!我喜歡!

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

Chris's picture 2000 pencils

i dont think it needs the line or symbols.

RAZ21's picture 257 pencils

it's great!

"there's nothing more difficult than a line"p.picasso

ancho mucho's picture 42 pencils

anchomucho
oh my! barb wire hurts

anchomucho

Chris's picture 2000 pencils

otherwise simple and effective.

salamandos's picture 1809 pencils

GGOOD advertising.

yudi's picture 255 pencils

Yaa good one guys!!!

vincent's picture 28 pencils

好!非常好!good !

DDBill's picture 120 pencils

強!勁!服!

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

Enas's picture 743 pencils

very expressive

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

A. J. SMITH's picture 2850 pencils

Simple and effective.

8/10

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It's only an ad.

joelapompe's picture 2309 pencils

Come on guys!!!!! This is one of the oldest print ideas. Done so many many times...

1st in 2001 against herpes from Galxo Smith, by Publicis Sweden,
2nd in 2002, Cancer prostateAwareness, by Ace Saatchi & Saatchi Philippines,
3rd in 2005, you can see it here...
4th in 2006, Apollo Hospital Urinary treatments by Ogilvy & Mather India...

What a shame... soon on www.joelapompe.net

A. J. SMITH's picture 2850 pencils

Cool, I'd never seen it before personally, but thanks for posting a reference!

billy_lu's picture 13 pencils

Human brains are not that different from one another. Aside from deliberate plagiarism, it's inevitable that creative ideas are sometimes repeated elsewhere. Those who thought of this idea before me have my respects.

billy_lu's picture 13 pencils

Human brains are not that different from one another. Aside from deliberate plagiarism, it's inevitable that creative ideas are sometimes repeated elsewhere. Those who thought of this idea before me have my respects.

A. J. SMITH's picture 2850 pencils

sorry ssguixi, but those ads you posted are not the same idea. Similar yes, the same, no.

They use barbed wire thats the only similarity, they say that the sounds are painful, they don't say when you pee its that painful.

By that logic barbed wire can never again be used in an ad to represent pain, and neither should anything else thats ever been used; people, vehicles, places, animals etc.

hang-the-dj's picture 1270 pencils

Joe, you need to set up a 'has it been done' service, we send you our concepts and you give them a green tick if you've never seen it and a big red cross if you have. I'd pay for that.

A. J. SMITH's picture 2850 pencils

Brilliant idea, I second that.

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It's only an ad.

fifthbullet's picture 188 pencils

i'll pay for that also

criticize is way easier than create. use more brain.

Chris's picture 2000 pencils

Looked at your link Joe, i did that baby opening the cot bars as a milk ad for my student book, and it was a cannes? far out.

jennywhx's picture 1144 pencils

joe is always good in collecting ads!
thanks for the info.

_Yr's picture 44 pencils

aaaagh, visual really burns. Great concept!

ivan's picture

I can't believe nobody made a pun on the name of advertising agency. Such a gentlemanly crowd. I'm proud of you. :)

ellehcimeo's picture 3534 pencils

It's just too obvious. :)

melocoton's picture 989 pencils

guau!!
buenisimo!

itch's picture 810 pencils

ouch !!! nice 1

* it's not how good you are. it's how good you want it to be *

sherman's picture 153 pencils

proud of being a chinese!

xime.r's picture 12 pencils

auchhhhh!!!!!!!

puppiepoppy's picture 1642 pencils

Maybe the American GIs can start peeing barb wires in Iraq. :D

Bodhi's picture 12 pencils

not bad at all.
visually quite explicit._

_______________________________________________________________

This is the sign off

juggernaut's picture 12 pencils

ooh...that hurts

Beatboxer's picture 1523 pencils

No shit!!!

I felt the pain when i looked at it. Simple, but strong image.
OOOOOOOOOOOoooOooOooooouuuuuuuUuuuUuUUUUuucccccccCHHHHHHhhhhh!

香波's picture 6 pencils

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