Qianliekang Medicine: Pain

Qianliekang Medicine: Pain

Peeing burns?

Advertising Agency: BBAD Advertising, Taiyuan, China
Creative Director: Billy Lu
Art Director/Photographer: Lu Yibin
Copywriters: Paul Wang, Annie Wu
Published: February 2005

Your rating: None Average: 7.6 (5 votes)

Comments

wkm910's picture

好!我喜歡!

Chris's picture

i dont think it needs the line or symbols.

it's great!

"there's nothing more difficult than a line"p.picasso

ancho mucho's picture

anchomucho
oh my! barb wire hurts

Chris's picture

otherwise simple and effective.

GGOOD advertising.

Yaa good one guys!!!

好!非常好!good !

wkm910's picture

強!勁!服!

very expressive

Simple and effective.

8/10

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It's only an ad.

joelapompe's picture

Come on guys!!!!! This is one of the oldest print ideas. Done so many many times...

1st in 2001 against herpes from Galxo Smith, by Publicis Sweden,
2nd in 2002, Cancer prostateAwareness, by Ace Saatchi & Saatchi Philippines,
3rd in 2005, you can see it here...
4th in 2006, Apollo Hospital Urinary treatments by Ogilvy & Mather India...

What a shame... soon on www.joelapompe.net

Cool, I'd never seen it before personally, but thanks for posting a reference!

Human brains are not that different from one another. Aside from deliberate plagiarism, it's inevitable that creative ideas are sometimes repeated elsewhere. Those who thought of this idea before me have my respects.

Human brains are not that different from one another. Aside from deliberate plagiarism, it's inevitable that creative ideas are sometimes repeated elsewhere. Those who thought of this idea before me have my respects.

sorry ssguixi, but those ads you posted are not the same idea. Similar yes, the same, no.

They use barbed wire thats the only similarity, they say that the sounds are painful, they don't say when you pee its that painful.

By that logic barbed wire can never again be used in an ad to represent pain, and neither should anything else thats ever been used; people, vehicles, places, animals etc.

Joe, you need to set up a 'has it been done' service, we send you our concepts and you give them a green tick if you've never seen it and a big red cross if you have. I'd pay for that.

Brilliant idea, I second that.

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It's only an ad.

i'll pay for that also

Chris's picture

Looked at your link Joe, i did that baby opening the cot bars as a milk ad for my student book, and it was a cannes? far out.

joe is always good in collecting ads!
thanks for the info.

http://jennywhx.blogspot.com jwhx:Visionary

aaaagh, visual really burns. Great concept!

ivan's picture

I can't believe nobody made a pun on the name of advertising agency. Such a gentlemanly crowd. I'm proud of you. :)

It's just too obvious. :)

guau!!
buenisimo!

ouch !!! nice 1

* it's not how good you are. it's how good you want it to be *

proud of being a chinese!

auchhhhh!!!!!!!

Maybe the American GIs can start peeing barb wires in Iraq. :D

not bad at all.
visually quite explicit._

______________________________________________________________

This is the sign off

ooh...that hurts

No shit!!!

I felt the pain when i looked at it. Simple, but strong image.
OOOOOOOOOOOoooOooOooooouuuuuuuUuuuUuUUUUuucccccccCHHHHHHhhhhh!

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