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Qantas: Wing
It's natural to fly carbon neutral.
You can now offset your carbon emission every time you fly with Qantas.
Advertising Agency: Singleton Ogilvy & Mather, Sydney, Australia
Executive Creative Director: Bruce Matchett
Creative Director: Paul Dunne
Art Director: Di Tansey
Copywriter: Richard Shaw
Published: July 2007
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Comments
I think of this airlines have to twist a litle in his comunnication, all of them says the same (except virgin).
http://micorazontusmanos.blogspot.com/
i like the concept.
i think the art is weak, and the line could have been pushed
love the new logo though
-SCRATCH 'N' SNIFF
nice idea.
it doesn't need all the copy though.
Zafra, you must be a copywriter the way you is spelon.
Virgin's "green" ad is crap. A tree in a box.
This ad has a clean simple message you get at a glance.
And not a "green" cliche in sight. Thumbs up.
Welcome aboard, Cro-ey.
Nice spot, mate.
Doesn't need the first line of copy.
The visual says it for you.
>>>> That's not an ad. THIS is an ad.
THE ARTS nice. keep it up.
another 'look-out-of-the-plane-window' visual? although the idea is spot on, I find it a bit boring.
very nice .
.: artist :.
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