Q20 Multi-Purpose Lubricant: Donkey

Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Directors: Romano Cardinal, Tim Jones
Copywriter: Ruan Coetzee
Photographer: Simon Barnes
Retoucher: Graham Bartholomew
Prop stylist: Juan Voges

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chuckieT's picture
680 pencils

Stubborn hinge? I don't think most people will get this.

Rabubi's picture
560 pencils

So what you are saying is that the take-out in the mouse execution is 'quiet hinge'? I'm pretty sure the animals represent the noise that the old hinge would make without Q20 lubricant.

chuckieT's picture
680 pencils

You're probably right. But in isolation, there is no reason this ad can't be suggesting a stubborn hinge – or a noise-making hinge. That's my main problem with this campaign, it is open to (mis)interpretation, particularly if you've only seen one ad. It needs a line to make it clear.

kalankji's picture
229 pencils

nice campaign

butoke's picture
99 pencils


somecopywriter's picture
1099 pencils

Nice simple campaign. Beautifully simple in fact.

Chopper's picture
1015 pencils

So lubricated that when you open it you hear the braying of the donkey.

arielmx's picture
12 pencils

Funny, really funny, but people are lazy to analize magazine ads.

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