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Donkey

Agency: 
Published/Aired: 
April 2012
Description: 
Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Directors: Romano Cardinal, Tim Jones
Copywriter: Ruan Coetzee
Photographer: Simon Barnes
Retoucher: Graham Bartholomew
Prop stylist: Juan Voges

Comments (8)

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Highest Rated

arielmx's picture
arielmx
Activity Score 12

Funny, really funny, but people are lazy to analize magazine ads.

chuckieT's picture
chuckieT
Activity Score 680

Stubborn hinge? I don't think most people will get this.

Rabubi's picture
Rabubi
Activity Score 560

So what you are saying is that the take-out in the mouse execution is 'quiet hinge'? I'm pretty sure the animals represent the noise that the old hinge would make without Q20 lubricant.

chuckieT's picture
chuckieT
Activity Score 680

You're probably right. But in isolation, there is no reason this ad can't be suggesting a stubborn hinge – or a noise-making hinge. That's my main problem with this campaign, it is open to (mis)interpretation, particularly if you've only seen one ad. It needs a line to make it clear.

kalankji's picture
kalankji
Activity Score 229

nice campaign

butoke's picture
butoke
Activity Score 99

neat!

somecopywriter's picture
somecopywriter
Activity Score 1113

Nice simple campaign. Beautifully simple in fact.

Chopper's picture
Chopper
Activity Score 1015

So lubricated that when you open it you hear the braying of the donkey.

arielmx's picture
arielmx
Activity Score 12

Funny, really funny, but people are lazy to analize magazine ads.

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