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Purell: You are what you touch, 3

Purell: You are what you touch, 3
Your rating: None Average: 7.4 (19 votes)

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski

25 Comments

Davosk's picture 4847 pencils

These are fantastic, bravo to the art team.
(The old fifty-cent coin is a nice touch.)

Cris's picture 47 pencils

compliments.

ahpitt's picture 350 pencils
Davosk's picture 4847 pencils

Ok, that's a shame but these are much more interesting.

Ramezani's picture 313 pencils

yes youre right.
but this year in cannes i saw the same concept.
but i couldn´t finde the url.

LeeHarvey's picture 3085 pencils

Kinda same idea but this artwork is waaaaaaaaaay better!

SeanMartin's picture

The one linked looks like a rough draft compared to these. This one is much more emphatic (and successful) with getting the message out there.

shutdahellup's picture 26 pencils

a good example of the difference good art direction can make. this one draws me in, the older one is repulsive and badly photoshopped.

idea is a bit obvious, which I would say is the reason it's has been done more than once.

frankopinion's picture 21 pencils

soopah cool.

Andy-B's picture 280 pencils

Nice work! very nice, I like.
But im not sure about the line "you are what you touch"

theanc's picture 2697 pencils

Agreed. This text structure (you are what you ______ ) is far beyond overdone.

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virtualplaydoh's picture 249 pencils

I'm not a visual-solution-for-all guy, but I don't know if it needs a line at all. It's doesn't add anything to this idea. Yes, it's been done. Rather closely, but there's no sense in not making an idea stronger, which I think these do. Plus,I doubt the team was like hey let's take that idea. It's works both ways. Smarter/quicker read is open to opinion.

dico's picture 332 pencils
OMaxweller's picture 74 pencils

Great art direction. These are really nice... has a Dali feel to them... Another example of how illustration is coming back big time.

Javier Ramírez's picture 1236 pencils

Dooooooone...but this is a little better.

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Chief Creative Director Nexus BBDO

bluejay's picture 44 pencils

this one rocks.

inkk's picture 28 pencils

Very good Art direction! (hours to work)... but, the copy (seconds to work)

mark3r's picture 1385 pencils

Dude, the copy says it all. Its perfect.

:::MARK3R:::

keddy's picture 136 pencils
Florencio Ros's picture 12 pencils

Está clarísimo. Me gusta!

gbl's picture 392 pencils

great art, but theres a cannes winner with same idea and better execution.

rajjainindore's picture 14 pencils

no new idea..but excellent execution

fifilo's picture 74 pencils

Nice direction.

cooldepp's picture 311 pencils

Good Idea ... well executed
brilliant.

dthlb72's picture 495 pencils

same like you are what you eat!

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