Purell: You are what you touch, 3

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski

25 comments

Davosk's picture
Davosk
4825 pencils

These are fantastic, bravo to the art team.
(The old fifty-cent coin is a nice touch.)

Cris's picture
Cris
47 pencils

compliments.

Davosk's picture
Davosk
4825 pencils

Ok, that's a shame but these are much more interesting.

Ramezani's picture
Ramezani
315 pencils

yes youre right.
but this year in cannes i saw the same concept.
but i couldn´t finde the url.

LeeHarvey's picture
LeeHarvey
3045 pencils

Kinda same idea but this artwork is waaaaaaaaaay better!

SeanMartin's picture
SeanMartin

The one linked looks like a rough draft compared to these. This one is much more emphatic (and successful) with getting the message out there.

shutdahellup's picture
shutdahellup
26 pencils

a good example of the difference good art direction can make. this one draws me in, the older one is repulsive and badly photoshopped.

idea is a bit obvious, which I would say is the reason it's has been done more than once.

frankopinion's picture
frankopinion
21 pencils

soopah cool.

Andy-B's picture
Andy-B
280 pencils

Nice work! very nice, I like.
But im not sure about the line "you are what you touch"

theanc's picture
theanc
2778 pencils

Agreed. This text structure (you are what you ______ ) is far beyond overdone.

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virtualplaydoh's picture
virtualplaydoh
252 pencils

I'm not a visual-solution-for-all guy, but I don't know if it needs a line at all. It's doesn't add anything to this idea. Yes, it's been done. Rather closely, but there's no sense in not making an idea stronger, which I think these do. Plus,I doubt the team was like hey let's take that idea. It's works both ways. Smarter/quicker read is open to opinion.

dico's picture
dico
332 pencils

great!!!

OMaxweller's picture
OMaxweller
79 pencils

Great art direction. These are really nice... has a Dali feel to them... Another example of how illustration is coming back big time.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Dooooooone...but this is a little better.

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Chief Creative Director Nexus BBDO

bluejay's picture
bluejay
44 pencils

this one rocks.

inkk's picture
inkk
28 pencils

Very good Art direction! (hours to work)... but, the copy (seconds to work)

mark3r's picture
mark3r
1940 pencils

Dude, the copy says it all. Its perfect.

:::MARK3R:::

keddy's picture
keddy
134 pencils

Great art work

Florencio Ros's picture
Florencio Ros
22 pencils

Está clarísimo. Me gusta!

Florencio

gbl's picture
gbl
451 pencils

great art, but theres a cannes winner with same idea and better execution.

rajjainindore's picture
rajjainindore
14 pencils

no new idea..but excellent execution

fifilo's picture
fifilo
74 pencils

Nice direction.

cooldepp's picture
cooldepp
314 pencils

Good Idea ... well executed
brilliant.

dthlb72's picture
dthlb72
545 pencils

same like you are what you eat!

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