Purell: You are what you touch, 3
Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski
25 Comments
These are fantastic, bravo to the art team.
(The old fifty-cent coin is a nice touch.)
compliments.
http://adsoftheworld.com/media/print/dettol_instant_hand_sanitizer_man
Ok, that's a shame but these are much more interesting.
yes youre right.
but this year in cannes i saw the same concept.
but i couldn´t finde the url.
Kinda same idea but this artwork is waaaaaaaaaay better!
The one linked looks like a rough draft compared to these. This one is much more emphatic (and successful) with getting the message out there.
a good example of the difference good art direction can make. this one draws me in, the older one is repulsive and badly photoshopped.
idea is a bit obvious, which I would say is the reason it's has been done more than once.
soopah cool.
Nice work! very nice, I like.
But im not sure about the line "you are what you touch"
Agreed. This text structure (you are what you ______ ) is far beyond overdone.
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I'm not a visual-solution-for-all guy, but I don't know if it needs a line at all. It's doesn't add anything to this idea. Yes, it's been done. Rather closely, but there's no sense in not making an idea stronger, which I think these do. Plus,I doubt the team was like hey let's take that idea. It's works both ways. Smarter/quicker read is open to opinion.
great!!!
http://dgdico.com.ar/
Great art direction. These are really nice... has a Dali feel to them... Another example of how illustration is coming back big time.
Dooooooone...but this is a little better.
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
this one rocks.
Very good Art direction! (hours to work)... but, the copy (seconds to work)
Dude, the copy says it all. Its perfect.
:::MARK3R:::
Great art work
http://doodlewack.blogspot.com/
Está clarísimo. Me gusta!
great art, but theres a cannes winner with same idea and better execution.
no new idea..but excellent execution
Nice direction.
Good Idea ... well executed
brilliant.
same like you are what you eat!