Purell: You are what you touch, 1

Purell: You are what you touch, 1

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski

Your rating: None Average: 6.7 (16 votes)

Comments

Nice, very clever! well done.
But not sure about the pay off line

jazarah's picture

so I'm a roach!

http://jazarah.net/blog/

i hope dinner came first

Wicked. All three. Just wicked.

The first one is simply awesome, but the last two seems to be done in a rush.

Yep, these are sick. Great work.

http://justkiddingbutseriously.wordpress.com/

cool art on these.

Nice art!

super cool!

Very nice! Great stuff.

and this one really works!

the_capywriter's picture

Great art or not, the ad sucks because the idea starts with a line that is simply made up and based on nothing... 'You are what you touch?' Give me a break! Unless it's an existing expression in Australia...??
I can come up with great lines too that make it easy to develop amazing, funny... visuals... But if they are obviously made up, are they gonna sell the product???

Good...

dthlb72's picture

Great art direction

i like :)))

i like it.

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