Purell: You are what you touch, 1

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski

16 comments

Andy-B's picture
Andy-B
280 pencils

Nice, very clever! well done.
But not sure about the pay off line

jazarah's picture
jazarah
1262 pencils

so I'm a roach!

sneakyhands's picture
sneakyhands
1857 pencils

i hope dinner came first

jomo's picture
jomo
62 pencils

Wicked. All three. Just wicked.

marton.santos's picture
marton.santos
37 pencils

The first one is simply awesome, but the last two seems to be done in a rush.

missed my turn's picture
missed my turn
426 pencils

Yep, these are sick. Great work.

daydream's picture
daydream
21 pencils

cool art on these.

gsotoe's picture
gsotoe
33 pencils

Nice art!

yalaurie's picture
yalaurie
121 pencils

super cool!

Joe_P's picture
Joe_P
27 pencils

Very nice! Great stuff.

gbl's picture
gbl
451 pencils

and this one really works!

capywriter's picture
capywriter
5511 pencils

Great art or not, the ad sucks because the idea starts with a line that is simply made up and based on nothing... 'You are what you touch?' Give me a break! Unless it's an existing expression in Australia...??
I can come up with great lines too that make it easy to develop amazing, funny... visuals... But if they are obviously made up, are they gonna sell the product???

vaoleo's picture
vaoleo
81 pencils

Good...

dthlb72's picture
dthlb72
545 pencils

Great art direction

slip's picture
slip
919 pencils

i like :)))

SJB

cocoland's picture
cocoland
8 pencils

i like it.

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