Pure Cycle: Wheel Truing

Pure Cycle: Wheel Truing

Advertising Agency: Creative Intelligence, Calgary, Canada
Creative Director: Ernest Burden
Art Director: Brian Allen
Copywriter: Sean Mitchell
Photographer: Gary Campbell
Published: November 2007

Your rating: None Average: 2.9 (14 votes)

Comments

thirty6chambers's picture

I guess this is what happens when you call yourselves "creative intelligence"

as guerilla this would be great.
as a print ad... well, not so good.

excellent photoshop work with the sign...

(yes, I'm being sarcastic)

nice MS Paint work...

Yeah the Photoshopping is flawless, how did they do it?

Really bad ads.

okeei..

too bad these are OBVIOUSLY a scam...at least try to convice everyone with a better photoshop work!!
agree with kateter also, even when i think as guerrilla they would be just "ok", not great... why are these prints???

Just to clarify: These were a valid guerilla campaign. We put them in poster format for the client to put up in store. I did put this in the description but it got missed. Maybe not the clearest way to display them. Apologies.

For the record : Absolutely no Photoshop work was done on the signs, other than burning the lettering in to correct exposure. The sharpness is a by-product of shooting 16Mp digital images, and the jagginess on the sign edge is from scaling it down to a reasonable size/resolution for web.

Uh huh. Yeah... yeah.. the ads are, ummm, still... what's the word... crap.

Domingos's picture

Trash man, don't ad it to your portfolio.

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