Puma: P.M.

Here's to the After Hours Athlete

Advertising Agency: Livingroom, Dubai, UAE
Creative Directors: Mansoor A. Bhatti, Martino O'Brien
Art Director: Carlos Khoury
Copywriter: Priya Madhu
Published: February 2012

18 comments

Akshaya Singh's picture
Akshaya Singh
162 pencils

Beautiful... Love the play with the letters and copy...

Amateur for life!

indubee's picture
indubee
3 pencils

Cool! Engages you in a smart and subtle way...

creativegodown's picture
creativegodown
252 pencils

COOL STUFF. may be fake, but definitely interesting.

shupri's picture
shupri
3 pencils

It's smart, simple and succinct. Very nice. I like 'after-hours athlete' ;-)

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

PM in UA(E) good work indeed! like it

amardeepdevadason's picture
amardeepdevadason
3 pencils

Very nice. The graphic gets one's attention and the copy is subtly punchy!!!! I love the brand and the ad adds to the 'why'.

simonds08's picture
simonds08
598 pencils

this could be applied to any brand. no particular selling point.

_tj_'s picture
_tj_
133 pencils

Hmm.. a lot of good reviews from people with three pencils.

This is boring and lazy.

Why wouldn't you keep the puma itself lit up? (not that it would fix the ad)

vlads's picture
vlads
539 pencils

it seems cool and smart but i dont know i guess its common source.

kleenex's picture
kleenex
34654 pencils

nice idea.

Temple's picture
Temple
10890 pencils

Obviously fake, but interesting.

chuckieT's picture
chuckieT
680 pencils

When this campaign launched, the spot was all about people staying out to the wee hours of the morning long after even last call/last orders. "PM" just doesn't sound very late.

Buen Muchacho's picture
Buen Muchacho
8 pencils

seems fake but it is great!

cr8vewordsmith's picture
cr8vewordsmith
2 pencils

Simple, yet effective ad Priya. Well done.

Steeez's picture
Steeez
104 pencils

Goes great with the campaign... After Hours Athlete. Everyone that hated on this advert should check it out. Great stuff.

http://vimeo.com/15404907

narahyanfong's picture
narahyanfong
30 pencils

great concept effortless!

creative.vibes's picture
creative.vibes
86 pencils

smart, simple, cathcy and bang on!

AD-rian's picture
AD-rian
261 pencils

Nice. Although the After Hours Athlete is veeeery close to Pornstar Clothing's "Midnight Athletics".

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