PUMA Mercedes AMG Collab: Shumacher

Racing will never look the same.

PUMA strengthened its motorsport presence when the brand joined forces with formula one giant Mercedes AMG. Mercedes’ precision racing, paired with PUMA’s stylish eye, was a match made for the track. The decision to use racing legends Michael Schumacher and Nico Rosberg as ambassadors of the new relationship, showed the world that PUMA was indeed the new pit crew of style for Mercedes AMG.

Advertising Agency: PUMA Internal Creative Agency
Art Director: Jason Woz
Copywriter: Jenni Williamson
Photographers: David Stuart, Mark Teo
Retoucher: Scott Dorman / Smalldog Imageworks
Published: April 2012

7 comments

khmerteen's picture
khmerteen
4 pencils

look stunning!

mad4creativity's picture
mad4creativity
54 pencils

in the ad copy is "Racing will never look the SOME" ----- it should be "Racing will never look the SAME"....
brilliant work though no doubt (with a minor grammar error)

aGoos's picture
aGoos
13 pencils

If you see the image on real size it does say SAME, not SOME. There is no grammar error. Very nice work indeed.

chuckieT's picture
chuckieT
680 pencils

Where do they stick the hose for the fuel?

k432123's picture
k432123
5 pencils

Absolutely good!

mad4creativity's picture
mad4creativity
54 pencils

sorry folks for my blooper..its just that i could not get the bigger picture...hehe...my mistake of A or O - though ads are quite good indeed...

incoming's picture
incoming
107 pencils

I really enjoy this ad. Great idea, great visual, the message is right to the point.

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