PUMA Mercedes AMG Collab: Rosberg

Racing will never look the same.

PUMA strengthened its motorsport presence when the brand joined forces with formula one giant Mercedes AMG. Mercedes’ precision racing, paired with PUMA’s stylish eye, was a match made for the track. The decision to use racing legends Michael Schumacher and Nico Rosberg as ambassadors of the new relationship, showed the world that PUMA was indeed the new pit crew of style for Mercedes AMG.

Advertising Agency: PUMA Internal Creative Agency
Art Director: Jason Woz
Copywriter: Jenni Williamson
Photographers: David Stuart, Mark Teo
Retoucher: Scott Dorman / Smalldog Imageworks
Published: April 2012

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15 comments

nicolausmayo's picture
nicolausmayo
196 pencils

nice ad

salil.sharma's picture
salil.sharma
2278 pencils

oh its looking Movie Seen
good work

killazol1's picture
killazol1
354 pencils

no, no and no

mad4creativity's picture
mad4creativity
54 pencils

in the ad copy is "Racing will never look the SOME" ----- it should be "Racing will never look the SAME"....
brilliant work though no doubt (with a minor grammar error)

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

it does say same. you need to go to he bigger view to notice it's an A

Always try to be unique even when forced to conform.

vote4pedro's picture
vote4pedro
4601 pencils

pretty convoluted

kleenex's picture
kleenex
25130 pencils

Different, but not working for me.

jackblack's picture
jackblack
2230 pencils

What's with the major grammatical error in the headline? For freak sakes what happened to the quality control at Adsoftheworld?

alausa's picture
alausa
1412 pencils

More like what happened to Jackblack's eagle eye? look again please.

CommandZ's picture
CommandZ
2470 pencils

Meh. Same ad twice. Looks like a retread of a NASCAR first idea. How does this tell me what Formula One's USP is?

rudrodesigner's picture
rudrodesigner
11 pencils

That looks pretty good!

DesignDine's picture
DesignDine
1304 pencils

Different..

k432123's picture
k432123
5 pencils

Simple & Brillient!

mad4creativity's picture
mad4creativity
54 pencils

sorry folks for my blooper..its just that i could not get the bigger picture...hehe...my mistake of A or O - though ads are quite good indeed...

Fernando Montero's picture
Fernando Montero
121 pencils

Somebody kick my balls.

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