Puma Lift: Surfer

The 173 gram lift. Lite injected foam technology.

Advertising Agency: Droga 5, USA
Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Copywriter: Scott Ginsberg
Art Director: January Vernon
Photographer: Nadav Kander

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18 comments

The Lion's picture
The Lion
122 pencils

Interesting effect. Good photography.

Davosk's picture
Davosk
4833 pencils

Interesting, kind of.

mikeelrapido's picture
mikeelrapido
1929 pencils

It's an old one...

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daniel ieraci's picture
daniel ieraci
333 pencils

Hmm, the film version works better than the print pieces. Visually nice though.

Marlus Lau's picture
Marlus Lau
1790 pencils

Interesting, though.

BananAd's picture
BananAd
103 pencils

Fresh step. Technological, ultra-sophisticated. Maybe it's OK for PUMA?

desailly's picture
desailly
470 pencils

Maybe I'm getting old, but these all look ridiculous to me.

sirvan's picture
sirvan
29870 pencils

Not great.

+++

"I love some things, and don't love some other things."

Alami's picture
Alami
46 pencils

mikeelrapido give us a link...

tripinator@hotmail.com's picture
tripinator@hotm...
134 pencils

nice,

amchamas's picture
amchamas
92 pencils

kudos for droga 5 to produce print in a different manner. at the same time i don't think it's thrilling work.

oshe's picture
oshe
852 pencils

new. i like

WillyLatasa's picture
WillyLatasa
616 pencils

I like it very much!

"Bright ideas bring better results"

munirgee's picture
munirgee
454 pencils

Good Ad !

Reality Check's picture
Reality Check
1744 pencils

Greatness hovers just outside the rooms in this series, knocking, angling to be let in.

rebelscum's picture
rebelscum
2114 pencils

One again, Droga5 gives us the best work being produced today.

Thanks to D5, the phrase "How do we tag Air Force One" is part of the office lexicon.

Don't you go changin', D5.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

chamindarathnayake's picture
chamindarathnayake
377 pencils

good art direction

Chaminda Rathnayake

opi's picture
opi
48 pencils

great photography.interesting

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