Puma Lift: Surfer
The 173 gram lift. Lite injected foam technology.
Advertising Agency: Droga 5, USA
Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Copywriter: Scott Ginsberg
Art Director: January Vernon
Photographer: Nadav Kander
18 Comments
Interesting effect. Good photography.
http://twitter.com/Cannes_Lions
Interesting, kind of.
It's an old one...
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Hmm, the film version works better than the print pieces. Visually nice though.
Interesting, though.
Fresh step. Technological, ultra-sophisticated. Maybe it's OK for PUMA?
Maybe I'm getting old, but these all look ridiculous to me.
Not great.
+++
"I love some things, and don't love some other things."
mikeelrapido give us a link...
CREATOR
nice,
kudos for droga 5 to produce print in a different manner. at the same time i don't think it's thrilling work.
new. i like
oshe.pb@hotmail.com
I like it very much!
"Bright ideas bring better results"
Good Ad !
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Greatness hovers just outside the rooms in this series, knocking, angling to be let in.
One again, Droga5 gives us the best work being produced today.
Thanks to D5, the phrase "How do we tag Air Force One" is part of the office lexicon.
Don't you go changin', D5.
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I have thousands of pencils and $1.50 so I'm off to Starbucks
good art direction
Chaminda Rathnayake
great photography.interesting