Puma: Heinze

A cup made from bath bubbles? No.

hmmm this one look strange.celebrate getting shoes in the bathtub???

Ketch--himmm ....

Ketch--himmmmmmm ....

Ketcchhh--himmmmmmm ....

GOAL!

HEINZE!!!
Everybody needs to KETCHUP!!!

vp
http://www.puerhcha.com

what u want to show
brand
or
bath
is looking is nice but concept is not clear

Nope.

>>>> That's not an ad. THIS is an ad.

What photo! Nice contrast!
But the idea seens to be to fragile.

Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/

Who the hell did this campaign? Åkeholm Holst in Sweden?

why is there a split on the floor?

what's the point? No comprehension, no ad.

The crack in the middle of the bathroom floor is rather distracting and completely detracts from the clean look of the all white bathroom. Furthermore, who brings their filthy shoes in their bathroom? Especially when they are cleets, and your bathroom is Pine Sol fresh in all white? That part is just stupid, almost as stupid as an EXTREMELY hard to see bubble trophy/cup.

This has the potential to be fun if done as an entire campaign where people are shown partaking in fabricated celebrations in inappropriate situations like a guy at dinner with the in-laws, grabbing his drumstick, and giving an acceptance speech while wearing Pumas. Unfortunately, this ad would be a TERRIBLE kickoff for such a campaign.

Finally, they could've photoshopped the metal toilette out right behind his head. Not only is that a disgusting placement, it takes away from the Puma gear being the only dark items in the room. Any subliminal message there with the gear matching the toilette? Not worth the risk of having that unintentional mental association.