Puma: Anelka
Advertising Agency: Robert/Boisen & Like-minded, Denmark
Creative Director: Michael Robert
Photographer: Isaak Hoffmeyer
Retouch: Utopia Design
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Comments
This is a great effort.
But wouldn't it have looked better with people in it? To me, it looks a little dry and staged.
Scary vision. I don't want to see Puma everywhere with my artificial Puma eyes.
Very similar to what we did a few years ago Adidas.
Tagline is great.
Don't know why the robot thingy made me think about this old campaign from Adidas:
http://i32.tinypic.com/eg3481.jpg
http://i29.tinypic.com/imovwl.jpg
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The Adidas one is better. Ironic what happened to Cissé...
Nice idea, Good line. Think its great.