Pulp Books: Bar
Read yourself interesting.
Pulpbooks.co.za
Let us recommend something.
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey
Copywriter: Lee Naidoo
Photographer: Clive Stewart
Stylist: Mia Widlake
Retoucher: Rob Frew
Published: October 2010
14 comments
nice idea... good work
www.barcreativo.com
great work
I'm gonna need an explanation on this, please.
That's me!
http://blog.tapuz.co.il/wranger
With your question you look like the guy on the left of the ad. :p No hurt feelings. Peace.
Hi Tommy. If this was a really old school ad, the headline would be something along the lines of "Women find men who read much more intriguing." The well-read guy is just a paunchy little runt with bad taste in clothes, but it's he who has the lady's undivided attention, while Mr. Smooth stands off to the side holding her drink like a hired hand. It's promoting reading not on the basis of altruism or guilt, but as a thing that gives you (possibly dubious and comical) advantages.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
GRRREAT!
they showed me a picture & i laughed
dignity has never been photographed
My favorite of the three, specifically because it pushes farther than the other two to suggest the uneven distribution of bookishness within the population, and its results. I'm not sure I agree with their conclusion. But the idea is stated winningly, in a fresh and funny way.
Perhaps best of all, it almost looks like these people stood around a photo shoot for a day or two with bookshelves on their shoulders; the immediate aftertaste isn't of more Photoshop magic filter atrocity.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
"the other two to suggest the uneven distribution of bookishness within the population, and its results"
you are reading too much into it. none of that is actually meant.
Maybe I should have said illustrated rather than suggested. But whichever, if the fact that the short fat guy with the loud check sweater and a head full of books gets the girl in this little scenario DOESN'T suggest or illustrate to you the advantage of bookishness over booklessness (with Mr. Suave standing in the background with little more besides a TV Guide and USA Today on his shelf), you'd better look again.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I stand corrected.
I wasn't paying close attention. Both the visuals AND the copy support that.
:)
Where you been, dude? I had noticed you hadn't been posting hereabouts, at least not much in the print section. Anyway, WB. :)
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Wow nice idea
Great idea and well executed. This is my favorite of the 3.
love these ads!!