Pulp Books: Bar

Read yourself interesting.
Pulpbooks.co.za
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Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey
Copywriter: Lee Naidoo
Photographer: Clive Stewart
Stylist: Mia Widlake
Retoucher: Rob Frew
Published: October 2010

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14 comments

luispiter's picture
luispiter
2756 pencils

nice idea... good work

raulbanderas's picture
raulbanderas
357 pencils

great work

TommyO's picture
TommyO
1866 pencils

I'm gonna need an explanation on this, please.

Blashyrkh's picture
Blashyrkh
32698 pencils

With your question you look like the guy on the left of the ad. :p No hurt feelings. Peace.

Billoughsby's picture
Billoughsby
5091 pencils

Hi Tommy. If this was a really old school ad, the headline would be something along the lines of "Women find men who read much more intriguing." The well-read guy is just a paunchy little runt with bad taste in clothes, but it's he who has the lady's undivided attention, while Mr. Smooth stands off to the side holding her drink like a hired hand. It's promoting reading not on the basis of altruism or guilt, but as a thing that gives you (possibly dubious and comical) advantages.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

tirthomitro's picture
tirthomitro
2696 pencils

GRRREAT!

they showed me a picture & i laughed
dignity has never been photographed

Billoughsby's picture
Billoughsby
5091 pencils

My favorite of the three, specifically because it pushes farther than the other two to suggest the uneven distribution of bookishness within the population, and its results. I'm not sure I agree with their conclusion. But the idea is stated winningly, in a fresh and funny way.

Perhaps best of all, it almost looks like these people stood around a photo shoot for a day or two with bookshelves on their shoulders; the immediate aftertaste isn't of more Photoshop magic filter atrocity.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

"the other two to suggest the uneven distribution of bookishness within the population, and its results"

you are reading too much into it. none of that is actually meant.

Billoughsby's picture
Billoughsby
5091 pencils

Maybe I should have said illustrated rather than suggested. But whichever, if the fact that the short fat guy with the loud check sweater and a head full of books gets the girl in this little scenario DOESN'T suggest or illustrate to you the advantage of bookishness over booklessness (with Mr. Suave standing in the background with little more besides a TV Guide and USA Today on his shelf), you'd better look again.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

I stand corrected.

I wasn't paying close attention. Both the visuals AND the copy support that.

:)

Billoughsby's picture
Billoughsby
5091 pencils

Where you been, dude? I had noticed you hadn't been posting hereabouts, at least not much in the print section. Anyway, WB. :)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

bi_sign's picture
bi_sign
262 pencils

Wow nice idea

aquaburger's picture
aquaburger
14 pencils

Great idea and well executed. This is my favorite of the 3.

zethu starz's picture
zethu starz
13 pencils

love these ads!!

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