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Puff Fabric Softener: Horse

Puff Fabric Softener: Horse
Your rating: None Average: 7.3 (3 votes)

Is this how your baby sees the world?
Puff Fabric Softener. Protects the sensitive skin of babies.

Advertising Agency: Doctor Pixel BHZ, Belo Horizonte, Brazil
Creative Director/Art Director: Waldemar França
Copywriter: Marina Camelo
Illustrator: Sérgio Paulo

3 Comments

puppiepoppy's picture 1642 pencils

It's wrong analogy. It should be a needle armoured clothes, etc...something that the baby wears. What has a sharp, hard edge play horse got to do with Fabric Softener?

How can a fabric softener PROTECTS the sensitive baby skin? It's not a skincare lotion, etc...very misleading visual.

kalpesh78's picture 2096 pencils

no... this is how the world is for the baby. Marina Camerlo.. get another job.

ideas....30 minutes nahi toh free.

Migzter13's picture 985 pencils

I guess she wants to say that clothing (being the baby's constant item in contact with their skin) makes them judge other things as well..
but then again.. yeah.. it does need a little more work.. has good potential though.

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