Público Newspaper: The public is me, 6

Ipsilon is the Publico newspaper's suplement dedicated to art, music and culture. Fugas is the Publico newspaper's suplement dedicated to travelling and leisure. Every time the word “Public” appears in Portuguese it’s referring to both “Público” as the Portuguese word for public (pertaining to the people, or community, or group), and the “Público”, the name of the Portuguese newspaper. The copywriting of this publicity campaign is based on the play on words of those two meanings.

Advertising Agency: Nossa, Lisbon, Portugal
Creative Director: Nuno Cardoso
Art Director: Tiago Prandi
Copywriters: Nuno Cardoso, João Moura
Illustrator: Filipe Alves
Account manager: Duarte Durão


mikeelrapido's picture
1929 pencils

I like it.



opposite of u's picture
opposite of u
301 pencils

well, i don't...it's stupid...

Davosk's picture
4815 pencils

blah, blah, blah, blah...

Guest's picture

great campaign

rolling.stone's picture
2740 pencils

liked its copy


~ Quite obviously, I have gathered no moss ! ~

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