Público Newspaper: The public is me, 5

Ipsilon is the Publico newspaper's suplement dedicated to art, music and culture. Fugas is the Publico newspaper's suplement dedicated to travelling and leisure. Every time the word “Public” appears in Portuguese it’s referring to both “Público” as the Portuguese word for public (pertaining to the people, or community, or group), and the “Público”, the name of the Portuguese newspaper. The copywriting of this publicity campaign is based on the play on words of those two meanings.

Advertising Agency: Nossa, Lisbon, Portugal
Creative Director: Nuno Cardoso
Art Director: Tiago Prandi
Copywriters: Nuno Cardoso, João Moura
Illustrator: Filipe Alves
Account manager: Duarte Durão

5 comments

Guest's picture
Guest

bahhhh.... this is quiet bad. what awful art direction. God!

Guest's picture
Guest

great headline, great art direction

everartz's picture
everartz
7611 pencils

if this campaign is for this newspaper, then why is there a macbook pro and an iPhone??
besides the art doesnt fit for a newspaper, its so festive!

| Everartz |

Guest's picture
Guest

This is new, congratulations.

Marlus Lau's picture
Marlus Lau
1808 pencils

Great colours in this camapign.

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