Public Awareness: Tiger
The national animal is the nation's identity. Save India's.
Advertising Agency: Lowe, Mumbai, India
Art Director: Pankaj Gharde
Copywriter: Varun Panjwani
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25 Comments
I didnt know our cricket team were the kangaroos
-SCRATCH 'N' SNIFF
Malaysia = Orang Utan ... XD
I thought orang utan is from Indonesia, did I miss something ?
Actually, it's native to both countries.
It's an unfortunate fact that whatever Malaysians claim is their national identity, Indonesians do too.
Satay sticks, Orang Utans, Durians, Hornbills, Rafflesias... the list goes on.
I conjure up the song "Rasa Sayang".
Basically, that's the lingo used in India to denote Australia and New Zealand.
it's a totally different approach!!!
liked it !!!
saving the National identities is everyones responsibility!!!
chawkon
I think it's a brilliant thought...everyone in India enjoys cricket and this will defenitely effect the Indian mindset.
actually not bad. totally different thought.
Excellent interpretation of Nations Identity, through Cricket... Will connect very well to a Cricket Crazy Nation like INDIA..
Superb idea.
hey good one ya.. although the tiger looks more like a sri lankan lol.. no racist comment here ppl... but lovely concept...
Aussies are never referred to as 'the kangaroos'. Stupid ad. I noticed getconnected2001 hasn't commented on this Indian ad.
walabies mabey, but then there's no rugby in india
its not at all stupid Davosk!!!!
read any Indian daily for the proof!!!
its intelligent to pick simple things around you to come up to great ideas!!!
MR DAVOSK
YOU HV PROB WID INDIA OR ADS ???????
WE HAVE SEEN UR WORK HERE AND IT DOESNT REFLECT ANYTHING SAME AS UR BEAUTIFUL COUNTRY...I WISH UR WORK TO BE SAME AS UR COUNTRY IS..
copywriter
Early to bed, early to rise, work like hell and advertise
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
bravo! a fresh, serious n effective approach....
http://maitrilanger.blogspot.com/
btw, the members of a militant group are known as "tigers"...so i dunno how much fair would it be to call us "tigers"...........
http://maitrilanger.blogspot.com/
I always thought a kiwi was a fruit.
selling illusions
In New Zealand, "Kiwi" refers to the people. "Kiwi fruit" is the fruit and "Kiwi bird" is the... well, you get where I'm going. It's a Kiwi thing.
God made 'Cricket' - the answer to every problem.
Selling any god damn thing in India, from Undies to Cars - Cricket
Erectile dysfunction - Cricket
Divorce - Cricket
Money - Cricket
Birth Control - Cricket
Single, no women - Cricket
Saving endangered animals, well why not?
Cheers. It's a neat thought for sure.
Definitely for the crowd.
Keep the ideas coming.
www.cockybox.blogspot.com
LIKED IT
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
very nice, nice copy, after reading the bit about national identity the message jumped across
You Are What You Expect
btw is that an actual newspaper headline? did you simply tear off a newspaper clipping and stuck a logo to it? Even more Brilliant if that is the case. I guess you must be thinking of this brief and then you saw the news article and got an idea.
You Are What You Expect