March 2007
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Sustagen Kids is a health supplement enriched with vitamins and minerals, and is aimed at kids from four to ten years old. The Campaign consists of 3 ads is aimed at showing that parents should care for their kids now and not later.

An early start makes them smart.
Sustagen Kids. More vitamins. More minerals.

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Copywriter: Eduardo Lima
Art Directors: Luciano Lincoln, Guilherme Taccetti
Creative Directors: Eduardo Lima
Photographer: Zarella Neto
Art buyers: Cristiano Godoy, Edna Bombini
Producers: José Roberto Jekl and Armando Ferreira

Comments (6)

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DarkSide's picture
1066 Activity Scores

Exactly the only thing i like in this campaign is the cutout text.

I believe they used this wallpaper because they are using examples of a child that is an adult now (showing the consequence of what they ate), so the wallpaper is from the 60's as the art director who must be about 40 years old and that is how he remembers his childhood.