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PST Travel Services: Fireman
Forget about work for a while.
PST Travel Services
Advertising Agency: Naga DDB Malaysia
Executive Creative Director: Ted Lim
Art Director: Wong Shu Kor
Copywriters: Grenville Francis, Ted Lim
Photographer: Jesse Choo
Comments
If you have to do a scam, don't be lame.
So, what's your opinion? ;)
It's a little bit confusing, I mean the fireman is on duty, and he came all the way to the location of the fire, then the ad said forget about work... that doesn't work
I guess if they shown the fireman relaxing somewhere or on his way to the beach, I gues that would make more sense
http://jazarah.net/blog/
Yeah, the beach thing is right, but wouldn't that cut out the drama.
I prefer it the way it is. Great campaign!
Not at location of fire
you're missing the leap
fireman looks at normal people
sees them on fire
because work is all he thinks about.
that´s really good. is PST something like a travel agency? if yes, this work is awesome. normally these clients wanna show people relaxing at the beach...
Yes, it is.
Not a very smart depiction...
It shows people on fire but carrying on with their usual work, so its more through the eyes of a fireman...it would have been better if they depicted, either the fireman in beachwear and viewing the same thing through his sun glasses or fireman on duty but viewing the people who could potentially be on fire, in beach wear...
in this case the tagline "Forget about work for a while" would work better...
There is no mention of a possibility of a vacation through the art work except in the headline...
the above campaign almost encourages a fireman on duty to forget his responsibility...
www.wordsofbabel.blogspot.com
Get your point but
if fireman is already at the beach
and still sees beachgoers
spontaneously combust
the promise PST is selling
would've failed?
"in this case the tagline "Forget about work for a while" would work better...
There is no mention of a possibility of a vacation through the art work except in the headline..." -
This is all (line, visual) about the necessity of a vacation not about the possibility.
I totally agree with Vidya's comments. Well said.
Done by a Malaysian ad agency, but there isn't anyone in this ad thats asian... hm...
Btw, i think its a good thought, although the cooked pigeons on the ground is taking it a bit too far...
www.wordsofbabel.blogspot.com
Are you guys ashamed of being Asians?
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