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Heroism

Agency: 
Published/Aired: 
April 2008
Description: 

Accuracy, in small doses.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Tony Waissmann, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raíces

Comments (25)

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Highest Rated

Badboy's picture
Badboy
Activity Score 21

Nice!

bknowlden's picture
bknowlden
Activity Score 3647

Pretty cool.

Kateter's picture
Kateter
Activity Score 2029

nope. IMHO, pretty bad.

too low emotional relevance.

Ringo's picture
Ringo
Activity Score 33

Please I want one of those!!!!!!!!!!! Great concept and art!!

rambambiro's picture
rambambiro
Activity Score 57

Great concept, great art, great everything! finally a little bit of fresh air

George Constanza's picture
George Constanza
Activity Score 16

If I went to a deserted island and I could only take one ad, I would take this one.
Just Brilliant, sweet!

wcassal's picture
wcassal
Activity Score 32

Cool....
new ways to say same games.

ivancapo's picture
ivancapo
Activity Score 88

Congratulations to the copywriter for the concept and the art director for making me wanna have one of those ;D
Excellent job!

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

I don't get these. Do you really want to portray your game-playing experience with a term like "small dose"? I would think that you want the game-playing experience to be BIG.

It's an interesting idea, however.

rambambiro's picture
rambambiro
Activity Score 57

I think they use the term "small dose" because they are talking about the PSP, a smaller console, not about the game experience.

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

este bueno el concepto.

[ http://eltubedeyou.blogspot.com ]

EGGO's picture
EGGO
Activity Score 354

I want to sh*t tanks!

You have to hate advertising in order to truly love it.

Texnartist's picture
Texnartist
Activity Score 225

Sure PS2 is promoting drug use. Great way to get parents to gain parents support.

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Nanel's picture
Nanel
Activity Score 283

kateter how would you improve it??

Kateter's picture
Kateter
Activity Score 2029

by asking the team what else they have.

dbrown6986's picture
dbrown6986
Activity Score 56

The fact that people still think the copywriter comes up with the concept and the art director makes it look pretty is ridiculous.

rebelscum's picture
rebelscum
Activity Score 2110

bump

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

ChuckNorris's picture
ChuckNorris
Activity Score 834

So true.

krautland's picture
krautland
Activity Score 3216

damn, that is pretty nice.

rebelscum's picture
rebelscum
Activity Score 2110

Pure sex, in pill form.

l o v e i t

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

alaska502's picture
alaska502
Activity Score 58

forgettable.

i see A lot argentinians writing today !!

Viva malvinas !

Luis Maram's picture
Luis Maram
Activity Score 252

Nonsense and Complicated.

ChuckNorris's picture
ChuckNorris
Activity Score 834

I like it!

But Pelé is still better than Maradona. =)

Viva Brasil!

chintan ruparel's picture
chintan ruparel
Activity Score 1516

wish i'd done this..brilliant work!!

~ old habits die hard, older ones never do ~

kant's picture
kant
Activity Score 130

there is a typo, Ivan. It`s "heroism. In small doses".

Kudos for your work, Ivan!

Badboy's picture
Badboy
Activity Score 21

Nice!

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