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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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PSP: Heroism
Accuracy, in small doses.
Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Tony Waissmann, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raíces
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Pretty cool.
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brandon
www.brandonknowlden.com
nope. IMHO, pretty bad.
too low emotional relevance.
Please I want one of those!!!!!!!!!!! Great concept and art!!
Great concept, great art, great everything! finally a little bit of fresh air
If I went to a deserted island and I could only take one ad, I would take this one.
Just Brilliant, sweet!
Cool....
new ways to say same games.
Congratulations to the copywriter for the concept and the art director for making me wanna have one of those ;D
Excellent job!
I don't get these. Do you really want to portray your game-playing experience with a term like "small dose"? I would think that you want the game-playing experience to be BIG.
It's an interesting idea, however.
I think they use the term "small dose" because they are talking about the PSP, a smaller console, not about the game experience.
este bueno el concepto.
[ http://eltubedeyou.blogspot.com ]
I want to sh*t tanks!
You have to hate advertising in order to truly love it.
Sure PS2 is promoting drug use. Great way to get parents to gain parents support.
kateter how would you improve it??
by asking the team what else they have.
The fact that people still think the copywriter comes up with the concept and the art director makes it look pretty is ridiculous.
bump
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
So true.
damn, that is pretty nice.
Pure sex, in pill form.
l o v e i t
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
really nice campaign.
your work is your identity.
http://harshikcreations.blogspot.com/
forgettable.
i see A lot argentinians writing today !!
Viva malvinas !
Nonsense and Complicated.
Creativity is an inner monster.
http://blog.luismaram.com
I like it!
But Pelé is still better than Maradona. =)
Viva Brasil!
wish i'd done this..brilliant work!!
~ old habits die hard, older ones never do ~
there is a typo, Ivan. It`s "heroism. In small doses".
Kudos for your work, Ivan!