PSP: Heroism

Accuracy, in small doses.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Tony Waissmann, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raíces

25 comments

bknowlden's picture
bknowlden
3647 pencils

Pretty cool.

Kateter's picture
Kateter
2029 pencils

nope. IMHO, pretty bad.

too low emotional relevance.

Ringo's picture
Ringo
33 pencils

Please I want one of those!!!!!!!!!!! Great concept and art!!

rambambiro's picture
rambambiro
57 pencils

Great concept, great art, great everything! finally a little bit of fresh air

George Constanza's picture
George Constanza
16 pencils

If I went to a deserted island and I could only take one ad, I would take this one.
Just Brilliant, sweet!

wcassal's picture
wcassal
32 pencils

Cool....
new ways to say same games.

ivancapo's picture
ivancapo
88 pencils

Congratulations to the copywriter for the concept and the art director for making me wanna have one of those ;D
Excellent job!

Abra Cadabra's picture
Abra Cadabra
102 pencils

I don't get these. Do you really want to portray your game-playing experience with a term like "small dose"? I would think that you want the game-playing experience to be BIG.

It's an interesting idea, however.

rambambiro's picture
rambambiro
57 pencils

I think they use the term "small dose" because they are talking about the PSP, a smaller console, not about the game experience.

robottttrockkkk's picture
robottttrockkkk
814 pencils

este bueno el concepto.

[ http://eltubedeyou.blogspot.com ]

EGGO's picture
EGGO
354 pencils

I want to sh*t tanks!

You have to hate advertising in order to truly love it.

Texnartist's picture
Texnartist
225 pencils

Sure PS2 is promoting drug use. Great way to get parents to gain parents support.

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

Nanel's picture
Nanel
283 pencils

kateter how would you improve it??

Kateter's picture
Kateter
2029 pencils

by asking the team what else they have.

dbrown6986's picture
dbrown6986
56 pencils

The fact that people still think the copywriter comes up with the concept and the art director makes it look pretty is ridiculous.

rebelscum's picture
rebelscum
2112 pencils

bump

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

ChuckNorris's picture
ChuckNorris
834 pencils

So true.

krautland's picture
krautland
3220 pencils

damn, that is pretty nice.

rebelscum's picture
rebelscum
2112 pencils

Pure sex, in pill form.

l o v e i t

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

alaska502's picture
alaska502
58 pencils

forgettable.

i see A lot argentinians writing today !!

Viva malvinas !

Luis Maram's picture
Luis Maram
252 pencils

Nonsense and Complicated.

ChuckNorris's picture
ChuckNorris
834 pencils

I like it!

But Pelé is still better than Maradona. =)

Viva Brasil!

chintan ruparel's picture
chintan ruparel
1516 pencils

wish i'd done this..brilliant work!!

~ old habits die hard, older ones never do ~

kant's picture
kant
130 pencils

there is a typo, Ivan. It`s "heroism. In small doses".

Kudos for your work, Ivan!

Badboy's picture
Badboy
21 pencils

Nice!

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