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Adrenalin

Agency: 
Published/Aired: 
April 2008
Description: 

Accuracy, in small doses.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Tony Waissmann, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raíces

Comments (21)

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Highest Rated

dean viii's picture
dean viii
Activity Score 1686

Ripped off. Done back around 1996 by TDA.

George Constanza's picture
George Constanza
Activity Score 16

Brilliant, well done fellows.
Thumbs up for you!

Ringo's picture
Ringo
Activity Score 33

Good Work......it's so fresh and impact.

Congrats!

harrison bruce's picture
harrison bruce
Activity Score 112

Wicked cool!

rambambiro's picture
rambambiro
Activity Score 57

Like it very much, congratulations

kgeiger's picture
kgeiger
Activity Score 7287

I like it.

wcassal's picture
wcassal
Activity Score 32

Small doses of adrenaline? Everyone just like it a lot right?
But it´s cool

Texnartist's picture
Texnartist
Activity Score 225

Sure PS2 is promoting drug use. Great way to get parents to gain parents support.

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

ivancapo's picture
ivancapo
Activity Score 88

There are bad drugs and good drugs. A pill don't nesesarily have to be seen as negative. And the mean of the ad is other..

tstephens's picture
tstephens
Activity Score 26

i don't get it. can someone explain please.

ivancapo's picture
ivancapo
Activity Score 88

PSP is portable, you can take it wherever you want and use it whenever you need. The pill represents what each kind of videogame provides you when you play it.

krautland's picture
krautland
Activity Score 3216

lovely.

mrtalented's picture
mrtalented
Activity Score 2171

boring

khalsain's picture
khalsain
Activity Score 264

fantastic work...loved it

FlyingTorpedo's picture
FlyingTorpedo
Activity Score 54

These are Awesome, the only comment I have is first the fact that all three executions have the pills in the exact same position, which means that they just changed the elements of the capsules. Finally that's not how you spell ADRENALINE.

other than that I loved them

Celine_Fjeldheim's picture
Celine_Fjeldheim
Activity Score 19

I like it... its really simple, well executed and meaningful.

Celine_Fjeldheim's picture
Celine_Fjeldheim
Activity Score 19

Ps.. adrenalin can actually be written either "adrenaline" or "adrenalin"...both are correct. Adrenalin is more correct though. look it up.

FlyingTorpedo's picture
FlyingTorpedo
Activity Score 54

You are right dude, I take it back...

cmart7327's picture
cmart7327
Activity Score 36

Looks badass and very well executed, but every time I see a pill execution I want to pull out award annuals from 1995

panasit's picture
panasit
Activity Score 687

Brilliant campaign. That said a lot since I'm a Nintendo fan and I hate PSP as a product.

-Tung
--good idea is enemy of great idea

Hibon's picture
Hibon
Activity Score 3736

This his a copy of a Ogilvy AD i sore in a golf magazine. See on www.creatives.fr and look at best 2006 "Affiche" Reunion Mayotte you will see the same idea for a the Golf Club of Colorado!!!!

Simple ideas are the best !

dean viii's picture
dean viii
Activity Score 1686

Ripped off. Done back around 1996 by TDA.

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