PSP: Adrenalin

Accuracy, in small doses.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Tony Waissmann, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raíces


George Constanza's picture
George Constanza
16 pencils

Brilliant, well done fellows.
Thumbs up for you!

Ringo's picture
33 pencils

Good's so fresh and impact.


harrison bruce's picture
harrison bruce
112 pencils

Wicked cool!

rambambiro's picture
57 pencils

Like it very much, congratulations

kgeiger's picture
7209 pencils

I like it.

wcassal's picture
32 pencils

Small doses of adrenaline? Everyone just like it a lot right?
But it´s cool

Texnartist's picture
225 pencils

Sure PS2 is promoting drug use. Great way to get parents to gain parents support.

••• Why Think When It's Easier To React •••

ivancapo's picture
88 pencils

There are bad drugs and good drugs. A pill don't nesesarily have to be seen as negative. And the mean of the ad is other..

tstephens's picture
26 pencils

i don't get it. can someone explain please.

ivancapo's picture
88 pencils

PSP is portable, you can take it wherever you want and use it whenever you need. The pill represents what each kind of videogame provides you when you play it.

krautland's picture
3216 pencils


mrtalented's picture
2173 pencils


khalsain's picture
266 pencils

fantastic work...loved it

FlyingTorpedo's picture
54 pencils

These are Awesome, the only comment I have is first the fact that all three executions have the pills in the exact same position, which means that they just changed the elements of the capsules. Finally that's not how you spell ADRENALINE.

other than that I loved them

Celine_Fjeldheim's picture
19 pencils

I like it... its really simple, well executed and meaningful.

Celine_Fjeldheim's picture
19 pencils

Ps.. adrenalin can actually be written either "adrenaline" or "adrenalin"...both are correct. Adrenalin is more correct though. look it up.

FlyingTorpedo's picture
54 pencils

You are right dude, I take it back...

cmart7327's picture
36 pencils

Looks badass and very well executed, but every time I see a pill execution I want to pull out award annuals from 1995

panasit's picture
687 pencils

Brilliant campaign. That said a lot since I'm a Nintendo fan and I hate PSP as a product.

--good idea is enemy of great idea

Hibon's picture
3736 pencils

This his a copy of a Ogilvy AD i sore in a golf magazine. See on and look at best 2006 "Affiche" Reunion Mayotte you will see the same idea for a the Golf Club of Colorado!!!!

Simple ideas are the best !

dean viii's picture
dean viii
1676 pencils

Ripped off. Done back around 1996 by TDA.

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