Psafe LockBox: Parachute

Your files don't need to take risks.

Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Directors: André “Mineiro” Ferreira, Eduardo Silva
Art Director: Fabio Marques
Copywriters: Márcio Bastos, Luiz Pistone
Illustrator: Fabio Marques
Published: January 2012

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jagadeesh aarya's picture
jagadeesh aarya
5 pencils


ishiboy's picture
497 pencils


marano's picture
348 pencils

I think I'd like to see these ads go one way or another. Individually the premise applies to each but in a different manner.

This is the only one where his fate is a product of his own initiative to do something risky. Boat wreck and fire are just unfortunate situations, but he's forced to take a risk by bailing or jumping so risk could still apply.

The explosives least apply I think. The concept of risk remains vague there. Is the match lit so he can find his way out or did he take a risk by lighting it and then discover where he was?
make sense?

I like these regardless though. They click immediately with or without the inconsistencies. And they're funny. That folder is going to need therapy.

MicheleVirgilio's picture
2617 pencils

nice art

kleenex's picture
26978 pencils

I like them all.

ivook's picture
136 pencils


Gualcor's picture
972 pencils

I think it attacks directly iCloud.

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

torontose's picture
393 pencils


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