Psafe LockBox: Parachute
Your files don't need to take risks.
Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Directors: André “Mineiro” Ferreira, Eduardo Silva
Art Director: Fabio Marques
Copywriters: Márcio Bastos, Luiz Pistone
Illustrator: Fabio Marques
Published: January 2012


8 comments
nice
Average
I think I'd like to see these ads go one way or another. Individually the premise applies to each but in a different manner.
This is the only one where his fate is a product of his own initiative to do something risky. Boat wreck and fire are just unfortunate situations, but he's forced to take a risk by bailing or jumping so risk could still apply.
The explosives least apply I think. The concept of risk remains vague there. Is the match lit so he can find his way out or did he take a risk by lighting it and then discover where he was?
make sense?
I like these regardless though. They click immediately with or without the inconsistencies. And they're funny. That folder is going to need therapy.
nice art
http://www.mandarinoadv.com
I like them all.
Básico.
I think it attacks directly iCloud.
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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okkka