Advertisement

Parachute

Agency: 
Published/Aired: 
January 2012
Description: 

Your files don't need to take risks.

Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Directors: André “Mineiro” Ferreira, Eduardo Silva
Art Director: Fabio Marques
Copywriters: Márcio Bastos, Luiz Pistone
Illustrator: Fabio Marques

Comments (8)

Log in or register to post comments

Highest Rated

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

nice art

jagadeesh aarya's picture
jagadeesh aarya
Activity Score 5

nice

ishiboy's picture
ishiboy
Activity Score 497

Average

marano's picture
marano
Activity Score 348

I think I'd like to see these ads go one way or another. Individually the premise applies to each but in a different manner.

This is the only one where his fate is a product of his own initiative to do something risky. Boat wreck and fire are just unfortunate situations, but he's forced to take a risk by bailing or jumping so risk could still apply.

The explosives least apply I think. The concept of risk remains vague there. Is the match lit so he can find his way out or did he take a risk by lighting it and then discover where he was?
make sense?

I like these regardless though. They click immediately with or without the inconsistencies. And they're funny. That folder is going to need therapy.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

nice art

kleenex's picture
kleenex
Activity Score 45375

I like them all.

ivook's picture
ivook
Activity Score 136

Básico.

Gualcor's picture
Gualcor
Activity Score 978

I think it attacks directly iCloud.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

torontose's picture
torontose
Activity Score 393

okkka

Advertisement