Advertising Agency: TBWA, Madrid, Spain
Creative Directors: Juan Sánchez, Guillermo Ginés, Montse Pastor
Art Director: Fran López
Copywriter: Peru Saiz
Illustrator / Photographer: Gonzalo Puertas
Published: June 2008
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
meaning? can somebody please explain?
there is a skinny woman in every fat man.
---
I would never promote Coca Cola.
---
I would never promote Coca Cola.
Coke is a great brand. What's wrong with it?
It's something that tries to be like the Playstation ads of 3/4 years ago but it's just no sense very bad executed. I don't like it.
Idea's nice... for Russian public. Looks like a rough photoshop sketch, not final thing, though.
Tuyo Jydtep
what do you mean `for Russian public` : ))) matryoshca is a cliche that actually works only for foreigners : ) not for Russians it`s something like showing a bear to comunicate Russia : )))
idea is not so good as other playstation `there`s someone another inside you` stuff. retouch is poor too.
Russian dolls spring to mind
www.creativeduck.blogspot.com
good!!
------------------------------
Advertising in Siberia via www.Market-Studio.com
Don't understand this 1
Shady
nipples sell games. if you make the nipples confusing then people will think they're dumb for not getting it. this sucks yak schlong.
if you're a fat man feeling like a skiny girl inside, buy PS3? isn't this matrioshka thing been used and over abused?
"U think it's perfect?! Press delete and start again!"
Matrioska
http://adsoftheworld.com/media/print/duke_goethe_executive_mba_matrios...
It hurts my eyes and insults my brain.
CG
sad
I think Playstation ads make no sense anymore. They only focus on being bizarre, but I don't see a real message in them.
make it always the same guy and put a wii fit logo on it. then i would get it ;)
This is amazing, do you guys seriously not understand this ??? its the same idea as nearly all the PS ads. "Become someone else".
Here they say that you can easely change personality.
I like it (but i think the sad day has come: this is less original now)
i don't know games where you play fat, normal guys
easily change personality? but y do u have to go through 3 morphs to change? that's not easy. i really don't get this ad.
well...
http://adsoftheworld.com/media/print/citroen_baby
I've looked and thought, and no, I do not get it.
-Natalie
http://www.nataliemarion.com
Natalie dear, that does not surprise me.
the fattest guy ate the fatter guy who ate the fat guy who ate the hot chick with pointy nipples.
nice.
lol, that pointy nipples grabbed my attention too. i think the fattest guy should be farther since he was the first one to be detached from his feet. what do you think?
in gaming world, you beat up anyone including your ugly self...
Havn't we been here very recently with Citroen?
http://www.myspace.com/Disaiki
http://adsoftheworld.com/media/print/citroen_baby
www.jpmountford.com
www.jpmountford.com
It's an alien! Don't you see the Nevada-desert-like landscape?
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Another "GREAT" PS3 ad! Pointless as aways. :(
waste of budget
They're going after that illogical and random imagery, but still conveying the various personalities you can become when playing video games. It goes along with PS3 has been doing since the beginning but this one isn't as strong as the others, that's for sure.
---
www.neildomingues.com
And how we are supposed to get this message :D
I am a gamer, and this image don't speak to me at all :) Or i need to be a genius in order to by PS3 :)
someone to explain this!!!!!!!!!!!
...its best to keep people absolutely clueless about the point..
so the real person in this ad is the girl and the others are "the various personalities"....if this is all about it, maybe I get the idea here.
only people in East Europe can understand this. :) Matrioshka is a Russian toy from the past.
look at here -> http://bg.wikipedia.org/wiki/%D0%9C%D0%B0%D1%82%D1%80%D1%8C%D0%BE%D1%8...
Nowadays there are also such toys, but more actual - with Bush, Osama Bin Laden, Putin etc.
I suppose that PS Brand team wanted this ad for the East European market.
No matter this - PS ads are disgusting in most cases. Like they are not for children but for zombies. ;)
PS3 Slim coming!
PS3 SLIM is coming!
I have just wrote a comment about this print in a Spanish blog. Here it is (by copy and paste):
Mi análisis:
Creo que el entorno es muy importante en el mensaje. Sugiere la frontera USA-Mexico y trae a la mente a los espaldas mojadas y a la emigración hispana en Estados Unidos. Induce a pensar que uno de los targets es la nueva generación norteamericana de origen hispano.
Esto respecto al mercado estadounidense, en particular y, extrapolándolo a otros mercados, se dirige a las nuevas generaciones en general por el mensaje de "rompimiento" con el mundo del "pater familia".
Las figuras rotas (y huecas) por sus características son de origen hispano. Probablemente representan tres generaciones de hombres: el abuelo, el padre y el hermano mayor de la joven. Los tres son hombres con vestuario masculino más bien conservador. Sus figuras están huecas, vacías.
De ellas surge la nueva generación (PSP3) representada por una criatura femenina pero con cierto aire andrógino: pechos pequeños, caderas estrechas, óvalo facial femenino y labios carnosos pero con mentón hendido y prominente, pelo recogido. Su vestuario es sencillo y actual, con aire minimalista en contraposición con el vestuario de los hombres.
Es interesante.
I think this is taking it too far
This idea mean a certain thing
that the play station I the thick form was the first intruduced in the market. then the 2nd derived from the first with more functions and less size (meant the son of te first),
an then the grand daauhter camo into bieng with a trim shap
and never the less more funtions till to the time it is being created.
The idea is U can play many role.
For all PS ads.
Or it can mean: break out of your shell. Kinda spooky.
PS3, it's not just for fat men anymore? Even hot girls play it?
I still dunno what it means.
urh. maybe its a ad for PS3 slim? like, the consoles get thinner and the games get hotter?
Post new comment