21 comments

am-o's picture
162 pencils
am-oTuesday, June 19, 2007 - 11:04

very unexpected for ps2. hahaha, i love it!

am-o's picture
162 pencils
am-oTuesday, June 19, 2007 - 11:05

oh yeah. find a new girlfriend if she bores you shitless.

Stigset's picture
1460 pencils
StigsetTuesday, June 19, 2007 - 11:10

hehe, you must be a girl (all girlfriends are like that)

Stigset's picture
1460 pencils
StigsetTuesday, June 19, 2007 - 11:07

excellent ! especially the tag line :) great art direction.

digifool's picture
233 pencils
digifoolTuesday, June 19, 2007 - 11:18

Very unexpected. I can't help feel it's a bit clumsy overall. Playstation stuff has always been very polished and more geared towards the subconscious. I think font could have been done by hand to make it feel more authentic.

justpassingby's picture
1370 pencils
justpassingbyTuesday, June 19, 2007 - 11:21

im not even gonna bother reading that. sorry, personally these ads bore me and you wont get a PS2 fan reading while flicking through a magazine.

digifool's picture
233 pencils
digifoolTuesday, June 19, 2007 - 11:22

Oops on second look I think it was done by hand. My mistake. Nice work.

andrej dwin's picture
947 pencils
andrej dwinTuesday, June 19, 2007 - 11:35

give me a break and a bucket to vomit into

AdArena: Sex Sells
http://www.adarena.net

Beatboxer's picture
1523 pencils
BeatboxerTuesday, June 19, 2007 - 12:25

One word: Shitless.

Qbird's picture
142 pencils
QbirdTuesday, June 19, 2007 - 12:30

where is the fun???
if am bored, me can go drinking, why PS2 then???
very... unexpected... unexpectedly yuckz..

chirp chirp chirp...

braindrain's picture
242 pencils
braindrainTuesday, June 19, 2007 - 13:14

If you're going to make the copy that hard to get through, it better at least be good copy. And it's not.

This really says nothing about PS2 either. The TBWA Paris work is much, much better.

ziadhdn's picture
104 pencils
ziadhdnTuesday, June 19, 2007 - 15:49

really boring concept

ellehcimeo's picture
3526 pencils
ellehcimeoTuesday, June 19, 2007 - 17:37

Student work?
It's déclassé to swear in ads just because you think it will resonate with your audience.

Conceptual-eyes's picture
1479 pencils
Conceptual-eyesTuesday, June 19, 2007 - 20:18

Bollocks.

;) I disagree.

ellehcimeo's picture
3526 pencils
ellehcimeoTuesday, June 19, 2007 - 21:15

Nice one!

Though I'm sticking with my original diagnostic.

Ant's picture
64 pencils
AntWednesday, June 20, 2007 - 01:40

Love it!

tyler's picture
12 pencils
tylerWednesday, June 20, 2007 - 02:08

For once words speaks the action loudly

Cheers
Tyler

tyler's picture
12 pencils
tylerWednesday, June 20, 2007 - 02:10

Well the execution is just perfect, cheers Lala and luv

Guest's picture
GuestWednesday, June 30, 2010 - 04:51

ahhhhmaaaazzzziiinngggg..! is the word..!

Guest's picture
GuestTuesday, November 16, 2010 - 14:35

Well as a female gamer who has many female gamer friends goodbye sony, I am heading back to my pc and you wont be getting anything from us again.

the yearling's picture
3 pencils
the yearlingMonday, December 5, 2011 - 15:28

Wow, this is the most sexist advertising I have seen in awhile. Because your girlfriend bores you shitless? I'm a huge gamer, I go to school full time, have a job full time, ride a motorcycle, and don't talk about pointless boring shit like what I'm going to wear to a party. So screw this advertisement for classifying women into such a hollow and unfulfilling role in a guys life. This is terrible.