February 2007

More and more people are getting tired of their pets and condemning them to death by abandoning them on the road. A dog is not a toy.
Foundation for the Adoption, Sponsorship and Defense of Animals

Advertising Agency: Contrapunto Barcelona, Spain
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva, Manuel Padilla
Photographer: Carlos Spottorno

Comments (9)

Log in or register to post comments
mrtalented's picture
Activity Score 2171

this one is messiest. the shade on the road distracts the idea. nice photo though.

the execution itself is a first idea concept. and the copy should not repeat what the visual already conveys.

simpsonson's picture
Activity Score 136

what does the visual conveys exactly?

ok, I try it:

former beloved things got dropped by some cruels and afterwards hit by some others...


things are still precious, even when you dont recognize it...

sdobry's picture
Activity Score 109

Too paternalistic tone of voice, in my opinion. And, in general, a bit too-easy-for-understand idea.

kre8's picture
Activity Score 989

this has too many layers.
you're talking about pets, but you're showing a playstation.
i know thats the twist in your idea, but there's no real relevance to the subject.
there's something in the thought, think it could work harder.

Yeminius's picture
Activity Score 151

Pretty nice analogy. Maybe a bit hard to understand, maybe not.

anyway, if I don't read the copy I would think that is something about children weight reduction or something.

aand The visual is great for me ;p

Rog's picture
Activity Score 6082

Having to explain the visual in the copy isn't a good sign.
Get a more emotional hook into the shot/message
Run over a toy dog... a doll... a Panda...

>>>> That's not an ad. THIS is an ad.

kc_brock's picture
Activity Score 703

c'mon rog,

run over a panda?


L.A.lopes4mayor's picture
Activity Score 52

does it explains that a kid saw a cute puppy on the side street then gets it, then drop his f1 plane toy coz rather play with tha dog,and left then they live happily ever after. after a few minuteds sum car run thru the toy.. KABLAAAM!

i think.

kc_brock's picture
Activity Score 703

placing a sony playstation in an ad for saving dogs seems very strange.