Prudence: Snooker

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Manoel Zanzoti
Art Director: Elias Carmo
Copywriter: Leandro Leal
Photographer: Ivan Berger
Account manager: Marília Martins
Planner: Rodrigo Cerveira
Art buyer: Alice Iamamura
Retoucher: Boreal

Published: 
May, 2012

13 comments

Thomas Ferdinand's picture
Thomas Ferdinand
86 pencils

hahahahahhahaha Great idea!

ItMatters's picture
ItMatters
2167 pencils

is the only selling point 'neon'? if yes, just a novelty product but nice idea.

kleenex's picture
kleenex
40654 pencils

BUUUTTTT will it sell the condoms though??

metis's picture
metis
413 pencils

Awesome idea, brilliantly done.

kalpesh78's picture
kalpesh78
2578 pencils

@kleenex. yes it will. Love the idea.

ideas....30 minutes nahi toh free.

bate_palmas's picture
bate_palmas
1479 pencils

Great campaign!

feysal's picture
feysal
2561 pencils

awesome!

groovy baby!

vlads's picture
vlads
539 pencils

great campaign cannes man!

Mongoose's picture
Mongoose
4963 pencils

marvelous!!!

Make the logo Bigger and the black, Darker!

Nike Diesel's picture
Nike Diesel
13431 pencils

Nice one.
Reminds me of the sex scene in Skin Deep (1989) with the dicks flying around the room. Hilarious scene back then ;)
(watch from around 49:30 - http://www.youtube.com/watch?v=4CNRn5EdAEc&feature=related)

Tuco's picture
Tuco
285 pencils

Nice visual, but why are they invisible?

Nike Diesel's picture
Nike Diesel
13431 pencils

Don't think they're invisible, but they finished and left the scene :)
It's a photography trick called Painting with Light.
You've probably seen pictures like this: http://favim.com/orig/201103/07/Favim.com-5842.jpg
And here's how to do it >> http://www.diyphotography.net/painting_with_light/

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

É a prova do crime! rs boa!

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