Protex: Wrapped Dog

Protects From 99% Of All Germs

Advertising Agency: Advantage Y&R, Windhoek, Namibia
Creative Director / Art Director: Patrick Held
Copywriter: Abed Erastus
Post Production: Carsten Klask / Postroom

May 2011


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Oh this is not related to the next ad ;p

Just wondering, is this soap meant for people or animals? Kinda confuses me on that topic.

morse's picture
17008 pencils

I like dogs and I don't like this ad. Besides his mouth has the most bacteria and it's not covered.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nike Diesel's picture
Nike Diesel
13431 pencils

Not confusing whatsoever.
The dog's covered 99.9% of his body, so the kids can play with it. Without getting germs and bacterias on yourself.
Boring old strategy executed with a funny pic.

elyoshiro's picture
546 pencils


Bob.C's picture
1161 pencils

Looks like animal cruelty
Anyway do people think of domestic dogs as being that dirty? Maybe they do in the target market I don't know. If so still think that it could have been presented in a better way maybe at least including the person to be protected

Bife's picture
99 pencils


adcares's picture
19 pencils


ace85le's picture
3939 pencils

I remember this has been done done done. With wrapped babies and all. And some kid might imitate this ad haha.


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Kriativity's picture
416 pencils

god..stop making animals look like slaves to the humans..

simonsays's picture
332 pencils

lame idea
poor art.

Guy that had this idea needs to clean his mind.

clemisi's picture
2 pencils

it's just an antibacterial hand jel which protects you for all that whatever not healthier for you.
I think this is not bad but maybe the idea could be found locally.

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