Protex: Stay Away, Newspaper

Stay away from germs.
Effectively eliminates 99.9% of bacteria.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Published: April 2013

5 comments

kleenex's picture
kleenex
29454 pencils

not a bad concept.

headoffice Communication's picture
headoffice Comm...
174 pencils

I was looking for germs. But found newspaper????

tirthomitro's picture
tirthomitro
2758 pencils

good one

they showed me a picture & i laughed
dignity has never been photographed

Siddarth Basavaraj's picture
Siddarth Basavaraj
1675 pencils

love this campaign..Good job fellas

Love creating ads..

faissalo's picture
faissalo
733 pencils

Awkward. Two ways to see this: First look: "The invisible man and his mime artist side-kick" 2nd look: "STAY - pulls the guy left. AWAY - pulls the guy right"

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