Advertisement

Scissors

Agency: 
Published/Aired: 
April 2012
Description: 

Additional credits:

Print advertisment created by Y&R, Brazil for Protex, within the category: Health.

ROCK PAPER SCISSORS
Eliminates 99,9% of bacterias

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Vetor Zero
Photographer: Roberto Donaire
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Claudia Menezes, Priscila Campolina
Planner: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabíola Sidorenko

Comments (16)

Log in or register to post comments

Highest Rated

JMcc's picture
JMcc
Activity Score 24

What makes you think one player has to win? What about when both people throw rock?

denfilm's picture
denfilm
Activity Score 406

good idea and good art direction

mmackinven's picture
mmackinven
Activity Score 1608

Seems a bit forced to me, what if the bacteria pulled a rock instead?

NicoCiego's picture
NicoCiego
Activity Score 1033

Totally not feeling the concept. Feels like student work to me, sorry.

Guidos's picture
Guidos
Activity Score 163

I agree with @mmackinven, it looks forced..
In rock, paper, scissors you have like a 50% chance of winning no? so how did you connect it with 99.9% of bacteria killing?

NicoCiego's picture
NicoCiego
Activity Score 1033

I think you need to check your math, bro. No offense.

bate_palmas's picture
bate_palmas
Activity Score 1479

Really? I thought he was right with 50/50

Two players. One has to win. Therefore 50/50. No?

Guidos's picture
Guidos
Activity Score 163

Whatever, you got the idea

JMcc's picture
JMcc
Activity Score 24

What makes you think one player has to win? What about when both people throw rock?

JimCompton-Hall's picture
JimCompton-Hall
Activity Score 62

I think you really need to see all of the ads to realise that Protex wins every time.
And what consumer is going to see them all?

Copywriter
@JimComptonHall
www.behance.net/JJandJim

kleenex's picture
kleenex
Activity Score 45906

not bad.

JMcc's picture
JMcc
Activity Score 24

Bacteria is already plural. The singular is bacterium.

And if I have 3 choices (rock, paper or scissors) and my opponent has 3 choices, then what is the likelihood we will land on a combination in which I win? Hint: It's not 50%... But it is definitely not 99.9%.

Guidos's picture
Guidos
Activity Score 163

Whatever, you got the idea

talkingisfree's picture
talkingisfree
Activity Score 2712

quite bad

Lazarus's picture
Lazarus
Activity Score 1536

I'm anal, and this is bad.

fotdot's picture
fotdot
Activity Score 673

Not attractive at all.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

já fizeram muitas coisas com isso! A montagem ta muito boa com esses efeitos! mas a ideia.... se perde!

Advertisement