Protex: Paper

Eliminates 99,9% of bacterias

Additional credits:

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Vetor Zero
Photographer: Roberto Donaire
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Claudia Menezes, Priscila Campolina
Planner: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabíola Sidorenko

April 2012


bate_palmas's picture
1479 pencils

Oh, this campaign isn't working at all. Sorry.

Rock paper scissors is a game of chance. Protex surely eliminates the element of chance? It's a sure thing, I would think.

It's kind of like putting bacteria in a boxing ring with a human and getting knocked out.

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

já fizeram muitas coisas com isso! A montagem ta muito boa com esses efeitos! mas a ideia.... se perde!

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