Protex: Keyboard

Escherichia Coli
They are on the keyboard.
Protex kills 99% of all bacteria.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Fabio Rodrigues
Copywriters: Fabio Victória, Pedro Bullos, Pedro Guerra
Account Director: Valeria Ordonhez, Claudia Menezes, Priscilla Campolina
Print Producers: Elaine Carvalho, Flavio Zamboni
Art-Buyer: Monica Beretta
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media Team: Gustavo Gaion, Fabíola Sidorenko

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7 comments

creativegodown's picture
creativegodown
252 pencils

what???

kabirahmed's picture
kabirahmed
40 pencils

Escherichia Coli is a type of bacterium... so the keys form the name indicating that there are these bacteria on the keyboard... simple and nice... the entire series...

kleenex's picture
kleenex
26920 pencils

I like what I am seeing.

George Souza's picture
George Souza
116 pencils

Well, I like it.

ace85le's picture
ace85le
3939 pencils

I have gotten too bored of this kind of visuals.

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robthelad's picture
robthelad
120 pencils

Probably the first idea they had

totoelloco's picture
totoelloco
71 pencils

Simple and clean... Got the message.

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