Protex: Eyes

You have no idea where 99,9% of bacteria come from.
That’s why protex eliminates 99,9% of it.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Kleyton Mourao
Copywriters: Pedro Guerra, Laura Esteves
Art-Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes, Priscilla Campolina
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabíola Sidorenko
Published: April 2012

6 comments

bugrasulukcu's picture
bugrasulukcu
11 pencils

actually it is just the storyboard of the radio ads.

kleenex's picture
kleenex
32418 pencils

Even if it was the storyboard this is not great at all.

Kill them ad's picture
Kill them ad
31 pencils

interesting, the same but say with other form, a little long but nice...

mariafer's picture
mariafer
12 pencils

I like it.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Cobraaaaooooo rsrs Meu pai ama fazer isso! Grande ideia!!! visual e o desenvolvimento genial!

Huub's picture
Huub
248 pencils

It's great. In radio as well.

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