Protex Antibacterial Hand Sanitizer: Scissors

ROCK PAPER SCISSORS
Eliminates 99,9% of bacterias

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Vetor Zero
Photographer: Roberto Donaire
Additional credits:
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Claudia Menezes, Priscila Campolina
Planner: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabíola Sidorenko
Published: April 2012

16 comments

MinistryFilm's picture
MinistryFilm
406 pencils

good idea and good art direction

mmackinven's picture
mmackinven
1600 pencils

Seems a bit forced to me, what if the bacteria pulled a rock instead?

NicoCiego's picture
NicoCiego
1035 pencils

Totally not feeling the concept. Feels like student work to me, sorry.

Guidos's picture
Guidos
163 pencils

I agree with @mmackinven, it looks forced..
In rock, paper, scissors you have like a 50% chance of winning no? so how did you connect it with 99.9% of bacteria killing?

NicoCiego's picture
NicoCiego
1035 pencils

I think you need to check your math, bro. No offense.

bate_palmas's picture
bate_palmas
1479 pencils

Really? I thought he was right with 50/50

Two players. One has to win. Therefore 50/50. No?

Guidos's picture
Guidos
163 pencils

Whatever, you got the idea

JMcc's picture
JMcc
24 pencils

What makes you think one player has to win? What about when both people throw rock?

JimCompton-Hall's picture
JimCompton-Hall
64 pencils

I think you really need to see all of the ads to realise that Protex wins every time.
And what consumer is going to see them all?

Copywriter
@JimComptonHall
www.behance.net/JJandJim

kleenex's picture
kleenex
27884 pencils

not bad.

JMcc's picture
JMcc
24 pencils

Bacteria is already plural. The singular is bacterium.

And if I have 3 choices (rock, paper or scissors) and my opponent has 3 choices, then what is the likelihood we will land on a combination in which I win? Hint: It's not 50%... But it is definitely not 99.9%.

Guidos's picture
Guidos
163 pencils

Whatever, you got the idea

talkingisfree's picture
talkingisfree
2576 pencils

quite bad

Lazarus's picture
Lazarus
1502 pencils

I'm anal, and this is bad.

fotdot's picture
fotdot
673 pencils

Not attractive at all.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

já fizeram muitas coisas com isso! A montagem ta muito boa com esses efeitos! mas a ideia.... se perde!

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