Protex Antibacterial Hand Sanitizer: Rock

ROCK PAPER SCISSORS
Eliminates 99,9% of bacterias

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrator: Vetor Zero
Photographer: Roberto Donaire
Additional credits:
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Claudia Menezes, Priscila Campolina
Planner: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabíola Sidorenko
Published: April 2012

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5 comments

MinistryFilm's picture
MinistryFilm
406 pencils

i like it better

feysal's picture
feysal
2175 pencils

different nice

groovy baby!

mrmoore's picture
mrmoore
160 pencils

Good concept!!!!

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

já fizeram muitas coisas com isso! A montagem ta muito boa com esses efeitos! mas a ideia.... se perde!

naghihimutuc's picture
naghihimutuc
82 pencils

I think the "rock paper scissors" copy is redundant. Otherwise it's good.

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