Protest Boardwear: Island protest, 1

Never leave the water
Surf till you can't keep your eyes open. Dream of surfing. The surf some more. Island protest makes trips to the shore obsolete. Protest to get there. Protest.eu

The water is your home. It's where you rip. Where you ride. Where you belong.

This Summer, Protest helps you never leave the water with Island Protest: Your surfing home-away-from-home. The new Protest Summer 2010 campaign from KesselsKramer centers on Island Protest: A custom-built, floating sanctuary that helps surfers around the world stay in the water for as long as they want.

Island Protest has everything the mainland does: comfortable couches, WIFI, cell phone access, a toilet, a kitchen, ping-pong... with one important addition:

It sits between some of the world's most killer waves. Island Protest will travel to some of the world's top surf events this summer. Reject the boring. Embrace the wetness. Protest to get there.

Advertising Agency: KesselsKramer, The Netherlands
Creatives: Ewoudt Boonstra, Zack McDonald
Producer: Debora den Iseger
Photography: Dustin Humphrey

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8 comments

Critic's picture
Critic
271 pencils

Please, Protest help us understand this campaign!

daniel ieraci's picture
daniel ieraci
333 pencils

I think it's just meant to promote this man-made, floating island. The idea of the island itself is pretty cool, but I feel like there's something lacking in the way of a call-to-action (even going to the site doesn't show me any further info on it).

thedesignaddict's picture
thedesignaddict
5331 pencils

OK. I've read the entire rationale, and I still don't understand what this is for. Yikes!

Marlus Lau's picture
Marlus Lau
1806 pencils

it's about surf trips.

Prime83's picture
Prime83
497 pencils

I'm trying to stay awake.

Phil Lestino's picture
Phil Lestino
1670 pencils

These shacks were on the shore...this is an ad about the effects of global warming......;-z

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

F%$K...

What is this sh!t?

A postcard campaign...

bad astronaut's picture
bad astronaut
544 pencils

They could have come up with ideas based on the copy alone....but it's a lifestyle fashion ad campaign.

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