Protege Group: Burglars, 2

Graphic Production: Marcos Pedra, Alexandro Coelho.

Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creatives: Ary Nogueira, Bernardo Romero, Igor Cabó, Marcos Almirante
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Photographers: Paola Vianna, Gabriel Bittencourt
Art-buyer: Ana Karina Mello, Ale Sarilho, Giuliano Springhetti
Account: Marcio Oliveira, Michele Pavão
Media: Luiz Ritton, Rodrigo Simões, André Magalhães, Marina Campanatti

April 2012


pierrelastname's picture
2869 pencils

mmm no.

Peter Frank's picture
Peter Frank
532 pencils


emis_dt's picture
16 pencils


Wordfruit's picture
1023 pencils

I'm not really familiar with much home security advertising, but I'm guessing this is probably a different angle to a lot of the other stuff. I'm thinking it could be effective.

Is this print?

Assuming this is aimed at buyers of home security systems, and pretend-aimed at burglers...

I know a lot of directors don't like to use lots of copy, but my guess would be that this would be more effective with some copy about how Protege get people caught.

Luiz Eduardo Ozório's picture
Luiz Eduardo Ozório
2 pencils

Lamento Caros, mas esta campanha já saiu. Trânsito amigo, ganhadora de alguns prêmios.
Para maiores esclarecimentos:

Sorry, this campaign has left. Traffic friend, winning some prizes.
For further information:

Peter Frank's picture
Peter Frank
532 pencils

Sorry Luiz Eduardo Ozório. Totally different campaigns. These are great ads here.

AlvarezArt's picture
82 pencils

Honestly, I am kind of beyond tired of the whole police line up approach.

Alexis-Chellito's picture
111 pencils

The art is weak: neither portrait quality nor police lineup effect

Nike Diesel's picture
Nike Diesel
13431 pencils


kleenex's picture
39639 pencils

not bad.

Bob08's picture
749 pencils

The police that we all would like.

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