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10 comments

postman's picture
postman
951 pencils

Really good idea! Yet so mean... But in my opinion they would be even better without the blood. It's too obviuos which contradicts the idea.

Black.Rainbow.'s picture
Black.Rainbow.
162 pencils

true

Pacific Blue's picture
Pacific Blue
335 pencils

What does exactly the typographer do in this ad?

hang-the-dj's picture
hang-the-dj
1262 pencils

They get their name on a Lion.

I really like this campiagn, the skateboard kid is the best.
I think they may even have an impact on the target audience, something very rarely seen in most award winning ads.

addyhoch10's picture
addyhoch10
2592 pencils

agree with posty, would be better without the blood.
anyway, great ads.

x-men's picture
x-men
340 pencils

Fresh and funny.

Rog's picture
Rog
6094 pencils

Nice and dark. Speaks to the boofhead target market.

>>>> That's not an ad. THIS is an ad.

TopJeff's picture
TopJeff
479 pencils

This is a great campaign. The concept is strong, the execution is really good too. I like the desaturation of the background image to help focus the eye on the jigsaw puzzles. From a composition standpoint, these ads are really well done.

Jeff

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TopCreatives, the premier online community for creative pros.

cp's picture
cp
354 pencils

These series are great. But I cant help but notice the shadow of the puzzle boxes for all 3 ads.
It just doesn't 'fit'. But attention grabbing, nonetheless.

itch's picture
itch
806 pencils

nice idea. but it sounds so cruel . hehe.

* it's not how good you are. it's how good you want it to be *

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