Protecto Paint: Washable, 2

Stop fighting against stain. New Protecto High Standard Washable: everything happening on your walls can be cleaned up.

Agency: TRIBU / Nazca Saatchi & Saatchi, San José, Costa Rica
Creative Directors: Francisco Terán, Marcelo Furrer
Art Director: Joaquin Brenes
Copywriter: Paula Guevara
Illustrator: Alejandro Lazo
Photographer: Arturo Lopez


whitespace's picture
1953 pencils


i see stubborn stains!

mrtalented's picture
2173 pencils

the stool and that death tree in the vase stole the focus from what you're trying to communicate. if you wanna convey stubborn stains, the lighting shouldn't be this solf and dreamy. and the perspective doesn't have to be this dramatic. nothing outstanding, sorry.

bknowlden's picture
3647 pencils

I can agree that it is a little over-art-directed, but MT, a little surly aren't we?

jennywhx's picture
1142 pencils

Your comment is inspiring :).
This ad is cute, but the emotion is not enough.

mrtalented's picture
2173 pencils

thanks. i've always tried to give constructive and corrective comments. but that's only from my perspective.

glad to hear that my comments inpired you. keep seeing more ads and references. and always keep your eyes and heart open.

cheers! ;-)

adstrike's picture
334 pencils

Not surprising at all…

Dick Huges's picture
Dick Huges
937 pencils


drunk dave's picture
drunk dave
1066 pencils

I think Costa Rico is showing great thinking. I'm not particularly fond of the art direction (or long tedious copy), but great way to get the message across.

mikelite's picture
1031 pencils

it's cute.

addyhoch10's picture
2592 pencils

reminds me of this ad with a little girl watering a floral patterned wallpaper

No fixed abode's picture
No fixed abode
380 pencils

I hate visual puns. Stop fighting against stains. Turn the metaphorical into a literal. Run of the mill.

Rog's picture
6092 pencils

Silly proposition to start with. All down hill from here.

>>>> That's not an ad. THIS is an ad.

ramen's picture
60 pencils

great that this campaign doesn't feature 3 different executions of people fighting against stains...

me thinks's picture
me thinks
722 pencils

Precise and perfect. Love it.

quinonesanibal's picture
56 pencils

I hate it when the copy tells me exactly what I'm seeing.

zerej's picture
14 pencils

i like the woman...

chinaski's picture
951 pencils

haha, i was going the say the same thing.

jomonxeon's picture
4 pencils

its Ok, But not Much better

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