Protecto Paint: Washable, 1

Protecto Paint: Washable, 1

Stains go away that easy. New Protecto High Standard Washable: everything happening on your walls can be cleaned up.

Agency: TRIBU / Nazca Saatchi & Saatchi, San José, Costa Rica
Creative Directors: Francisco Terán, Marcelo Furrer
Art Director: Joaquin Brenes
Copywriter: Paula Guevara
Illustrator: Alejandro Lazo
Photographer: Arturo Lopez

Your rating: None Average: 8.3 (3 votes)

Comments

the line-up flowers on the left just distract the focus of the ad. the perspective is not right. the lighting is not right. you made the sunlight came from the left window while on the outside it came from the right. and the reflection of the light pole is missing while the tree reflection is still there!

what a twisted house. while the idea is so straight forward.

yea the flowers bothered me too. first things i noticed.

nothing espectacular...

nice Idea, the execution can be better, I had to read to understand, my eyes always go to concentrate on anything but not the drawings on the wall.

Why is the branch of the tree reflected on the house floor????? .... and as you said MrT...the lighting is definitely not working right!!!

I think you guys are nitpicking a little. The idea works for me, not many consumers will care about the reflections or shadows.

I like these ads.

Me encanta, entendi la idea tan pronto vi la grafica. Asi se hace Costa Rica!

Is this a 'verbatim' translation problem?
Every headline/tagline in Italian/Spanish/Portugese seems to Clunk!

kool idea.....maybe problem with the execution...but anyways idea matters most!!

Yes, works for me.

chinaski's picture

haha! brilliant.

The only thing I don't like about both executions is that the copy "explains" the idea. It's like telling what the funny part of the joke is. These ads work perfectly with the LOGO or even better a product shot. Doesn't need anything else.

hey. excellent. though i'm feeling sorry for the poor homeless stains.

ideas....30 minutes nahi toh free.

magice™'s picture

niceeeeee!!!

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