Protecto Paint: Washable, 1

Stains go away that easy. New Protecto High Standard Washable: everything happening on your walls can be cleaned up.

Agency: TRIBU / Nazca Saatchi & Saatchi, San José, Costa Rica
Creative Directors: Francisco Terán, Marcelo Furrer
Art Director: Joaquin Brenes
Copywriter: Paula Guevara
Illustrator: Alejandro Lazo
Photographer: Arturo Lopez

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14 comments

mrtalented's picture
mrtalented
2175 pencils

the line-up flowers on the left just distract the focus of the ad. the perspective is not right. the lighting is not right. you made the sunlight came from the left window while on the outside it came from the right. and the reflection of the light pole is missing while the tree reflection is still there!

what a twisted house. while the idea is so straight forward.

jmcho's picture
jmcho
278 pencils

yea the flowers bothered me too. first things i noticed.

adstrike's picture
adstrike
334 pencils

nothing espectacular...

Moe Al_mahayni's picture
Moe Al_mahayni
86 pencils

nice Idea, the execution can be better, I had to read to understand, my eyes always go to concentrate on anything but not the drawings on the wall.

loading...'s picture
loading...
26 pencils

Why is the branch of the tree reflected on the house floor????? .... and as you said MrT...the lighting is definitely not working right!!!

rainman's picture
rainman
267 pencils

I think you guys are nitpicking a little. The idea works for me, not many consumers will care about the reflections or shadows.

I like these ads.

Besha's picture
Besha
299 pencils

Me encanta, entendi la idea tan pronto vi la grafica. Asi se hace Costa Rica!

Rog's picture
Rog
6094 pencils

Is this a 'verbatim' translation problem?
Every headline/tagline in Italian/Spanish/Portugese seems to Clunk!

>>>> That's not an ad. THIS is an ad.

shatru's picture
shatru
101 pencils

kool idea.....maybe problem with the execution...but anyways idea matters most!!

me thinks's picture
me thinks
722 pencils

Yes, works for me.

chinaski's picture
chinaski
949 pencils

haha! brilliant.

quinonesanibal's picture
quinonesanibal
56 pencils

The only thing I don't like about both executions is that the copy "explains" the idea. It's like telling what the funny part of the joke is. These ads work perfectly with the LOGO or even better a product shot. Doesn't need anything else.

kalpesh78's picture
kalpesh78
2580 pencils

hey. excellent. though i'm feeling sorry for the poor homeless stains.

ideas....30 minutes nahi toh free.

magice™'s picture
magice™
8 pencils

niceeeeee!!!

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